Factors affecting anestrus in dairy cows at the rural areas in Bangladesh Authors: Md Saidur Rahman, Mirza Mienur Meher, Md. Mostafijur Rahman,  Progga Laboni Priyanka, TK Saha & Khondoker Jahengir Alam

Factors affecting anestrus in dairy cows at the rural areas in Bangladesh Authors: Md Saidur Rahman, Mirza Mienur Meher, Md. Mostafijur Rahman, Progga Laboni Priyanka, TK Saha & Khondoker Jahengir Alam

Factors affecting anestrus in dairy cows at the rural areas in Bangladesh

Authors: Md Saidur Rahman, Mirza Mienur Meher, Md. Mostafijur Rahman, Progga Laboni Priyanka, TK Saha

Abstract

Rural people of Bangladesh rear cow mainly for milk production. Milk production is related with parturition. There are many cow suffering from reproductive disturbance like anestrus that delayed conception and parturition. Therefore it is necessary to uncover the factors those are affecting anestrus in dairy cows. Present study was conducted to detect anestrous in dairy cow through rectal palpation of ovarian cyst and its therapeutic management at the rural areas of Bangladesh. In this investigation a cattle group of 46 indigenous and cross bred cows of first to fifth parturition with poor to moderate BCS and age between 2.5-7.5 years were examined. Data related to age, breed, parturition and insemination type were recorded in a registrar book. 35 cows were examined in upazila veterinary hospital and 11 cows in some small sized dairy farms of Bera upazila, Pabna, Bangladesh. The presumptive diagnosis of anestrous through rectal palpation and its therapeutic management was found effective. The ovaries of those cows were  examined through rectal palpation where 58.70% were suspected as nutritional anoestrus whereas Follicular and luteal cysts were 19.57% and 13.04% respectively. Anestrous due to ovarian hypoplasia were diagnosed in 8.69% cows. Old cross bred cows (69.57%) ages between 5.5 to 7.5 years were more susceptible to anestrous than that of 2.5-5.5 years indigenous cows (30.43%). Cows affected from follicular cyst were treated with 2.5 ml intramuscular injection of GnRH hormone {Fertilon(R)} and cows affected from luteal cyst were treated with 5 ml intramuscular injection of PGF2α {Dinoprost(R)} and prognosis were recorded as 66.67% and 50% respectively. Ovarian hypoplasia and none recognized cases were first treated with Inj. Fertilon(R) 2.5 ml intramuscularly and after 10-12 days Inj. Dinoprost(R) 5 ml intramuscularly and 75 % cases showed positive response. Our results reflects the present scenario of anestrus and its management. Further study on pathophysiological mechanism of ovarian cyst that leads the anoestrus in dairy cows can give a new window to fight against anestrus in dairy cows.

 

 Key words: Anoestrus, rectal palpation, ovarian cyst & treatment.

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Title:                                  Factors affecting anestrus in dairy cows at the rural areas in Bangladesh

Authors:                           Md Saidur Rahman, Mirza Mienur Meher, Md. Mostafijur Rahman, Progga Laboni Priyanka, TK Saha & Khondoker Jahengir Alam

Journal Name:               International Journal of Science and Business

Website:                            http://ijsab.com

ISSN:                                   ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)

DOI:                                     https://doi.org/10.5281/zenodo.1148489

Media:                                 Online and Print

Volume:                             2

Issue:                                  1

Acceptance Date:          15/01/2018

Date of Publication:    15/01/2018

PDF URL:                         http://ijsab.com/wp-content/uploads/212.pdf

Free download:             Available

Page:                                   22- 34

First Page:                        22

Last Page:                        34

 

Cite This Article:

Rahman, M. S., Meher, M. M., Rahman, M. M., Priyanka, P. L., Saha, T. K. & Alam, K. J. (2018). Factors affecting anestrus in dairy cows at the rural areas in Bangladesh. International Journal of Science and Business, 2(1), 22-34. doi: 10.5281/zenodo.1148489

 

Retrieved from http://ijsab.com/wp-content/uploads/212.pdf

About Authors:

Md Saidur Rahman

(Corresponding Author)  Department of Anatomy and Histology,

Faculty of Animal Science and Veterinary Medicine,

Patuakhali Science and Technology University, Bangladesh.

Mirza Mienur Meher

Department of Microbiology and Public Health,

Faculty of Animal Science and Veterinary Medicine,

Patuakhali Science and Technology University, Bangladesh.

Md. Mostafijur Rahman

Department of Pathology and Parasitology,

Faculty of Animal Science and Veterinary Medicine,

Patuakhali Science and Technology University, Bangladesh.

Progga Laboni Priyanka

Department of Anatomy and Histology,

Faculty of Animal Science and Veterinary Medicine,

Patuakhali Science and Technology University, Bangladesh.

TK Saha

Department of Anatomy and Histology,

Faculty of Animal Science and Veterinary Medicine,

Patuakhali Science and Technology University, Bangladesh.

Khondoker Jahengir Alam

Department of Pathology and Parasitology,

Faculty of Animal Science and Veterinary Medicine,

Patuakhali Science and Technology University, Bangladesh.

 

 

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DOI: https://doi.org/10.5281/zenodo.1148489

 

The Impact of Brand Awareness on Customer Loyalty towards Igloo Ice Cream: A Study on Dhaka University Students Authors: S.M. Shariful Haque, Tauhid Ahmed Bappy & Md. Arifuzzaman

The Impact of Brand Awareness on Customer Loyalty towards Igloo Ice Cream: A Study on Dhaka University Students Authors: S.M. Shariful Haque, Tauhid Ahmed Bappy & Md. Arifuzzaman

The Impact of Brand Awareness on Customer Loyalty towards Igloo Ice Cream: A Study on Dhaka University Students.

Authors: S.M. Shariful Haque, Tauhid Ahmed Bappy & Md. Arifuzzaman

Abstract

The importance of brand awareness to develop higher level of customer loyalty in the ice cream industry is multifaceted. Igloo, being the market leader, takes a wide range of brand building measures to make customers more aware but that does not necessarily lead them to capture the multifarious benefits of full customer loyalty. The purpose of the study, however, was to identify the impact of brand awareness on consumer loyalty towards Igloo Ice Cream. All the 100 respondents chosen for this study using stratified sampling technique were surveyed with 5 point Likert Scale. The data were analyzed using statistical tools such as factor analysis and multiple regression analysis.  The study reduced the twelve brand awareness building variables such as brand name, logo, slogan, character, product variety, price, communication, product availability, events, sponsorship, promotional merchandise, trade show into three factors namely “Marketing Programs”, “Brand Exposure Builders” and “Brand Recognition Elements”. The findings also suggest that among these three factors “marketing programs” most significantly affect brand awareness. From regression analysis, it was found that brand awareness building variables and customer loyalty have high degree of positive association and the ability to recognize brand character, brand name, brand slogan, affordability with price, and participation in Igloo sponsored events most significantly influence customer loyalty. Recommendations were provided in the end which if followed by the management of Igloo will ensure higher customer loyalty.

 Key words: brand building, Brand Awareness, Customer Loyalty, Igloo & Brand Recognition.

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Title:                                 The Impact of Brand Awareness on Customer Loyalty towards Igloo Ice Cream: A Study on Dhaka University Students.

Authors:                           Haque, M.S.S. , Bappy, T. A., & Arifuzzaman, M. (2018).

Journal Name:               International Journal of Science and Business

Website:                            http://ijsab.com

ISSN:                                  ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)

DOI:                                    https://doi.org/10.5281/zenodo.1136274

Media:                               Online and Print

Volume:                            2

Issue:                                 1

Acceptance Date:         25/12/2017

Date of Publication:   0 7/01/2018

PDF URL:                       http://ijsab.com/wp-content/uploads/211.pdf

Free download:          Available

Page:                                1-21

First Page:                     1

Last Page:                       21

Cite This Article:

Haque, M.S.S. , Bappy, T. A., & Arifuzzaman, M. (2018). The Impact of Brand Awareness on Customer Loyalty towards Igloo Ice Cream: A Study on Dhaka University Students. International Journal of Science and Business, 2(1), 1-21. doi: 10.5281/zenodo.1136274

 

Retrieved from http://ijsab.com/wp-content/uploads/211.pdf

About Authors:

S.M. Shariful Haque

(Corresponding Author) Lecturer, Army Institute of Business Administration (AIBA),

Savar Cantonment , Dhaka

Tauhid Ahmed Bappy, MBA

Department of Marketing, University of Dhaka

Md. Arifuzzaman

Internal Auditor (ID-05856), Eco-Social Development Organization (ESDO)

 

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DOI: https://doi.org/10.5281/zenodo.1136274

Tools of online Marketing Authors: Md. Shamim Hossain and Mst. Farjana Rahman

Tools of online Marketing

Md. Shamim Hossain and Mst. Farjana Rahman

Abstract

Online marketing is the most crucial issue in the modern marketing era but there was no previous research that could identify the tools of internet marketing before this study and it was the first study on the field of online marketing tools. This research was descriptive in nature and it has attempted to identify the major tools of internet marketing from the concepts of traditional marketing tools. Worldwide network is known as Internet that can exchange information between users and world wide web is the subset of internet that caters specifically to Web sites. Marketing is the process of creating and maintaining  the need and want of customer and maintaining long term profitable customer relationship. online marketing, internet marketing and e-marketing is the interchangeable term. when marketing activities are conducted by internet is called online or internet marketing or e-marketing. There is no doubt about it- internet has changed the marketing activities in the modern world so this study identified and classified the tools of online marketing (online product, price place and promotion).

Keywords: Online, Internet, Marketing, Emarketing and Tools

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Title:                               Tools of online Marketing

Authors:                        Hossain, M. S., & Rahman, M. F.

Journal Name:            International Journal of Science and Business

Website:                         http://ijsab.com

ISSN:                                2520-4750

DOI:                                  10.5281/zenodo.439702

Media:                             Online and Print

Volume:                           1

Issue:                                1

Acceptance Date:       1/01/2017

Date of Publication: 2/01/2017

PDF URL:                    http://ijsab.com/wp-content/uploads/1.pdf

Free download:        Available

Page:                              1-7

First Page:                  1

Last Page:                  7

Citation:

Hossain, M. S., & Rahman, M. F. (2017). Tools of online Marketing. International Journal of Science and Business, 1(1), 1–7. doi:10.5281/zenodo.439702

Retrieved from http://ijsab.com/wp-content/uploads/1.pdf

About Authors

Md. Shamim Hossain

Assistant Professor, Department of Marketing

Hajee Mohammad Danesh Science and Technology University

Dinajpur-5200, BANGLADESH

Mst. Farjana Rahman

Master of Business Administration (MBA),

Department of Marketing

Hajee Mohammad Danesh Science and Technology University

Dinajpur-5200, BANGLADESH

DOI