Farmers’ Access to Agricultural Market Information Using ICTs: Bangladesh Perspectives Authors: Saima Shiddiqua, Md. Mahbubul Alam, PhD & Dr. Md. Sekender Ali

Farmers’ Access to Agricultural Market Information Using ICTs: Bangladesh Perspectives

Authors: Saima Shiddiqua, Md. Mahbubul Alam, PhD & Dr. Md. Sekender Ali

Abstract

The primary objectives of this study were i) to determine the extent of Information and Communication Technologies (ICTs) use by farmers for receiving agricultural market information, and ii) to identify the factors that influence farmers’ choice of using ICTs for receiving agricultural market information. Attempt was also made to explore the influence of the selected factors to the extent of ICTs use for receiving agricultural market information. A cross-sectional survey methodology use employed. Two villages from Rajbari sadar upazila under Rajbari district were selected as the study area. A proportionate random sampling technique was used to determine the sample size (here, 127) drawn from 620 farm families. Data were collected by the 1st author using a well-structured interview schedule. A multiple regression analysis revealed that ICT ownership, ICT literacy, distance home to market and innovativeness had significant contribution to farmers’ use of ICTs for receiving agricultural market information which explained 81.8% of the variance of ICTs use however perceived usefulness was found to be non-significant to ICTs use.

 Key words: Agricultural Market Information (AMIS), Bangladesh, ICT, Farmers.

Download PDF

Title:                                Farmers’ Access to Agricultural Market Information Using ICTs: Bangladesh Perspectives

Authors:                           Saima Shiddiqua, Md. Mahbubul Alam, PhD & Dr. Md. Sekender Ali

Journal Name:               International Journal of Science and Business

Website:                            http://ijsab.com

ISSN:                                   ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)

DOI:                                    https://doi.org/10.5281/zenodo.1243960

Media:                                Online and Print

Volume:                             2

Issue:                                  2

Acceptance Date:         08/05/2018

Date of Publication:   09/05/2018

PDF URL:                         http://ijsab.com/wp-content/uploads/231.pdf

Free download:             Available

Page:                                  236-245

First Page:                       236

Last Page:                       245

Cite This Article:

Shiddiqua, S., Alam, M. M., PhD, & Ali, M. S., Dr. (2018). Farmers’ Access to Agricultural            Market Information Using ICTs: Bangladesh Perspectives. International Journal of Science         and Business, 2(3), 236-240. doi: https://doi.org/10.5281/zenodo.1243960
Retrieved from http://ijsab.com/wp-content/uploads/231.pdf

About Authors

Saima Shiddiqua, MS Student, Dept. of Agril. Extension & Info. System, Sher-e-Bangla             Agricultural University

 Md. Mahbubul Alam, PhD, (corresponding author), Dept. of Agril. Extension & Info.       System,           Sher-e-Bangla Agricultural University, E-mail: mmahbubul_22@yahoo.com

 Dr. Md. Sekender Ali, Professor, Dept. of Agril. Extension & Info. System, Sher-e-Bangla             Agricultural University

 

Download PDF

DOI: https://doi.org/10.5281/zenodo.1243960

Rahman, M. F. (2017). Usages of Mobile Phone in Rural Agricultural Marketing Function: A Study on Chirirbandar Thana, Dinajpur District, Bangladesh.

Rahman, M. F. (2017). Usages of Mobile Phone in Rural Agricultural Marketing Function: A Study on Chirirbandar Thana, Dinajpur District, Bangladesh.

Usages of Mobile Phone in Rural Agricultural Marketing Function: A Study on Chirirbandar Thana, Dinajpur District, Bangladesh.

Mst. Farjana Rahman

 

Abstract

This paper analyzes the usages of mobile phone in rural agricultural marketing function. Now a day’s farmers are more conscious about the usages of mobile phone in agricultural activities. This means mobile phone  usages consider as an important and integrate part of agricultural marketing function by the rural farmers and marketers. The research is exploratory in nature and both primary and secondary data will be used. Primary data will be collected by using survey questionnaire and the sample size is 80 and those are collected from Chirirbandar thana of Dinajpur district of Bangladesh. Probability and non probability sampling technique will be used to select the respondents. Both qualitative and quantitative data will be analyzed by statistical tools. This thesis finally shows that the usages of the cell phone in rural Bangladesh is increasing day by day in the field of agricultural marketing.

 

 

Keyword: Mobile phone, Rural, Agriculture, Marketing and Function

 

 

Download PDF

Title:  Usages of Mobile Phone in Rural Agricultural Marketing Function: A Study on Chirirbandar Thana, Dinajpur District, Bangladesh.

Authors: Rahman, M. F.

Journal Name: International Journal of Science and Business

Website: http://ijsab.com

ISSN: 2520-4750

DOI : 10.5281/zenodo.439705

Media: Online and Print

Volume: 1

Issue: 1

Acceptance Date: 10/02/2017

Date of Publication: 11/02/2017

PDF URL: http://ijsab.com/wp-content/uploads/2017/02/3.pdf

Free download: Available

Page: 16-39

First Page: 16

Last Page: 39

 

Citation:

Rahman, M. F. (2017). Usages of Mobile Phone in Rural Agricultural Marketing Function: A Study on Chirirbandar Thana, Dinajpur District, Bangladesh. International Journal of Science and Business, 1(1), 16–39. doi:10.5281/zenodo.439705

Retrieve form http://ijsab.com/wp-content/uploads/2017/02/3.pdf

 

About Authors

Mst. Farjana Rahman

Master of Business Administration (MBA),

Department of Marketing

Hajee Mohammad Danesh Science and Technology University

Dinajpur-5200, BANGLADESH

 

DOI

Attachments