Packaging and Its Role on Consumers’ Perception at Point of Purchase in Kathmandu Valley Author: Rajeswor Neupane

Packaging and Its Role on Consumers’ Perception at Point of Purchase in Kathmandu Valley

Author: 

Rajeswor Neupane

Abstract

These days, there is a big variety of design packages on the supermarkets’ shelves. In the ever increasing competition of today’s global market, the designs need for effective product promotion is crucial. The product packaging has come to play a more important role as brand communication vehicle. By keeping the view of this reality, the research has been initiated with the objective to know the role of packaging by consumer during the purchase period in Kathmandu Valley. It is found that the major part of consumers’ attraction and color of package are the main visual elements whereas the product information is verbal elements while purchasing a product. Based on the research, equal relationship between consumers’ perception in product choice and image, color, information, design, font style is derived. However, a positive thinking and ever increasing trend about well-designed package shows the consumers’ inclination to high product quality.

. Key words: Consumer’s perception, Packaging, Point of purchase, Product

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Title:

Packaging and Its Role on Consumers’ Perception at Point of Purchase in Kathmandu Valley

Author:

Rajeswor Neupane

Journal Name: International Journal of Science and Business
Website: ijsab.com
ISSN: ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI: https://doi.org/After_final_publication
Media: Online & Print
Volume: 2
Issue: 4
Acceptance Date: 21/11/2018
Date of Publication: 23/11/2018
PDF URL: http://ijsab.com/wp-content/uploads/291.pdf
Free download: Available
Page: 724-737
First Page: 724
Last Page: 739
Current Status: Accepted and waiting for payment

Cite This Article:

Rajeswor Neupane (2018). Packaging and Its Role on Consumers’ Perception at Point of Purchase in Kathmandu Valley, International Journal of Science and Business, 2(4), 725-737. doi: https://doi.org/after_final_publication

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About Author

Rajeswor Neupane, Associate Professor, Tribhuvan University, Nepal Commerce Campus, Kathmandu, Nepal.

 

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DOI: https://doi.org/After_final_publication

Trend of FDI and Economic Growth: A Study on Bangladesh Author: Md. Edrich Molla

Trend of FDI and Economic Growth: A Study on Bangladesh

Author: 

Md. Edrich Molla

Abstract

This study is expected to mainly show the trend of foreign direct investment and economic growth influencing overall economic development of Bangladesh. FDI employed in EPZ and Non-EPZ areas by foreign investors while analyzing and interpreting relevant data in some of designated areas linked to contributing to the sustainable economic development of the country. Taking the utmost significance of this FDI and economic growth throughout worldwide economic performance into consideration it is believed to be a useful study which is expected to explore present situation in Bangladesh. This study focuses on foreign investors’ preferred areas which contribute to a large scale of economic growth of Bangladesh. The factors considering measures taken by the government have helped boost the amount of foreign investment in the recent years. Last but not the least, this paper shows how FDI helps to build a strong economic basement of Bangladesh.

 Key words: FDI, Investors, Economic Growth, Bangladesh.

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Title: Trend of FDI and Economic Growth: A Study on Bangladesh
Authors:

Md. Edrich Molla

Journal Name: International Journal of Science and Business
Website: ijsab.com
ISSN: ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI: https://doi.org/10.5281/zenodo.1434443
Media: Online
Volume: 2
Issue: 4
Acceptance Date: 23/09/2018
Date of Publication: 25/09/2018
PDF URL: http://ijsab.com/wp-content/uploads/277.pdf
Free download: Available
Page: 588-597
First Page: 588
Last Page: 597
Current Status: Published

Cite This Article:

Molla, M. E. (2018), Trend of FDI and Economic Growth: A Study on Bangladesh. International Journal of Science and Business, 2(4), 588-597. doi: https://doi.org/10.5281/zenodo.1434443

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About Authors

Md. Edrich Molla (Corresponding Author), Coordinator and Lecturer of Finance, Department of           Business Administration, Victoria University of Bangladesh, Panthapath, Dhaka – 1205,          Bangladesh

 

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DOI: https://doi.org/10.5281/zenodo.1434443

Problems and Prospects of Tourism Industry in Bangladesh: A Case of Cox’s bazar Tourist Spots Author: Jahangir Alam

Problems and Prospects of Tourism Industry in Bangladesh: A Case of  Cox’s bazar Tourist Spots

Author: 

Jahangir Alam

Abstract

Tourism is an important driver of economic growth. Tourism is one of the most rising industries all over the world. Bangladesh is a country filled with natural wonders and world heritage places. There are many popular tourist spots in Bangladesh. Among them, Cox’sbazar is considered as one of the most widely visited and rising tourist spots in our country but there has not been enough research, planning, advertisement and implementation for the development of this area. The key aim of this paper is to identify problems and prospects of tourism at Cox’sbazar tourist spots which can be more convenient for all aspect of the tourists in the world. This study has conducted through semi-structured questionnaire and by the existing literature to collect relevant data. Based on data and analysis, study has found out several major problems such as lack of infrastructure facilities, modern and sufficient recreation facilities, proper training, proper planning from Government, marketing and updated information, security and safety, involvements of non-professional peoples, political instability, visa problems which is constraint to develop Cox’sbazar tourism. This study also has explored twelve popular tourist spots in the Cox’sbazar district.  Basically, this study focused on the attractive tourist spots of Cox’sbazar and finally provided some suggestions to overcome those problems.

 Key words: Tourism, Nature, Cox’s bazar, Domestic Tourists, and Foreign Tourists.

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Title: Problems and Prospects of Tourism Industry in Bangladesh: A Case of  Cox’s bazar Tourist Spots
Authors:

Jahangir Alam

Journal Name: International Journal of Science and Business
Website: ijsab.com
ISSN: ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI: https://doi.org/10.5281/zenodo.1433720
Media: Online and Print
Volume: 2
Issue: 4
Acceptance Date: 18/09/2018
Date of Publication: 21/09/2018
PDF URL: http://ijsab.com/wp-content/uploads/275.pdf
Free download: Available
Page: 568-579
First Page: 568
Last Page: 579
Current Status: published

Cite This Article:

Alam, J. (2018), Problems and Prospects of Tourism Industry in Bangladesh: A Case of  Cox’s bazar Tourist Spots. International Journal of Science and Business, 2(4), 568-579. doi: https://doi.org/ 10.5281/zenodo.1433720

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About Authors

Jahangir Alam, (Corresponding Author) MSc, Shandong University, China

 

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DOI: https://doi.org/10.5281/zenodo.1433720

The Impact of Capital Market Failure and Investors Responses in Bangladesh: The Case of Chittagong Stock Exchange during 2010-11 Authors: Md. Edrich Molla, Tauhid Ahmed Bappy & Mohammad Nurul Afchar

The Impact of Capital Market Failure and Investors Responses in Bangladesh: The Case of Chittagong Stock Exchange during 2010-11

Author: 

Md. Edrich Molla, Tauhid Ahmed Bappy & Mohammad Nurul Afchar

Abstract

Capital Market is the backbone of an economy. This study’s main object is to find out the impact of capital market failure in Bangladesh i.e. Chittagong Stock Exchange during the year 2010-11 and to find out responses of investors in CSE. Conducting this research, 140 investors are selected from CSE and out of this 120 investors responded properly, the response rate is 85 percent. A questionnaire was prepared for this study; it consisted of different questions on four dimensions of investors for the investment. In this study, some statistical measures such as mean calculation and regression analysis were used to examine the impact of capital market failure in Bangladesh. The study discovers all dimensions of investors’ responses towards CSE. This paper will help both investors and policy makers to know the impact of capital market failure and to make proper decision to manage and invest in future to the capital market in Bangladesh.

 Key words: Capital Market Failure, Investors Responses, Systematic Risk, Chittagong Stock Exchange, Bangladesh.

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Title: The Impact of Capital Market Failure and Investors Responses in Bangladesh: The Case of Chittagong Stock Exchange during 2010-11
Authors:

Md. Edrich Molla, Tauhid Ahmed Bappy & Mohammad Nurul Afchar

Journal Name: International Journal of Science and Business
Website: ijsab.com
ISSN: ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI: https://doi.org/10.5281/zenodo.1418864
Media: Online and Print
Volume: 2
Issue: 4
Acceptance Date: 13/09/2018
Date of Publication: 14/09/2018
PDF URL: http://ijsab.com/wp-content/uploads/274.pdf
Free download: Available
Page: 558-567
First Page: 558
Last Page: 567
Current Status: Published

Cite This Article:

Molla, M. E.,  Bappy, T. A.  & Afchar, M. N. (2018), The Impact of Capital Market Failure and Investors Responses in Bangladesh: The Case of Chittagong Stock Exchange during 2010-11. International Journal of Science and Business, 2(4), 558-567. doi: https://doi.org/10.5281/zenodo.1418864

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About Authors

Md. Edrich Molla, (Corresponding Author) Coordinator & Lecturer of Finance, Department of      Business Administration, Victoria University of Bangladesh, Panthapath, Dhaka 1205, Bangladesh.

Tauhid Ahmed Bappy, Lecturer of Marketing, Department of Business Administration, Victoria University of Bangladesh, Panthapath, Dhaka 1205, Bangladesh

Mohammad Nurul Afchar, Lecturer of THM, Department of THM, Victoria University of     Bangladesh, Panthapath, Dhaka 1205, Bangladesh

 

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DOI: https://doi.org/10.5281/zenodo.1418864

Employee Perception Regarding Corporate Social Performance: A study of the selected Banking Company in Bangladesh Author: Shuvabrata Saha

Employee Perception Regarding Corporate Social Performance:  A study of the selected Banking Company in Bangladesh

Author: 

Shuvabrata Saha

Abstract

This research studies employees’ perceptions and expectations toward their organization’s Corporate Social Performance. Researcher develops a framework and methodology for analyzing and evaluating the perception of bank employees. This framework explains how employees’ perceptions of CSR trigger attitudes and behavior in the workplace which affect organizational, social and environmental performance.  It also examines the social issues in the lens of employee perceptions by the descriptive statistical tools. To know the employee perception regarding corporate social performance ten sample banks employees have been chosen. In this study, we found that employee perception is high-quality regarding social activities of the sample banks. Specifically, the study reveals that by pursuing a series of variables will help in assessing employees’ reactions to and perceptions in the context of CSR principles. It also indicates that bank industry should pay more attention to its relevant social activities.

 Key words: Perception, Employee, CSP, CSR, Bank

 

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Title: Employee Perception Regarding Corporate Social Performance:

A study of the selected Banking Company in Bangladesh

Authors:
Shuvabrata Saha
Journal Name: International Journal of Science and Business
Website: ijsab.com
ISSN: ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI: https://doi.org/After_final_Publication
Media: Online and Print
Volume: 2
Issue: 3
Acceptance Date: 25/07/2018
Date of Publication: 26/07/2018
PDF URL: http://ijsab.com/wp-content/uploads/261.pdf
Free download: Available
Page: 419-431
First Page: 419
Last Page: 431

Cite This Article:

Saha, S. (2018). Employee Perception Regarding Corporate Social Performance:A study of the selected Banking Company in Bangladesh. International Journal of Science and Business, 2(3), 419-431. doi: https://doi.org/10.5281/zenodo.1323209

Retrieved from http://ijsab.com/wp-content/uploads/261.pdf

 

About Authors

Shuvabrata Saha, (Corresponding Author), Assistant Professor, Department of Accounting and      Information Systems, Comilla University, Koatbari, Comilla-3506, Bangladesh.

 

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DOI: https://doi.org/10.5281/zenodo.1323209

The effect of extracurricular activities on the academic performance of the university students: Evidence from Hajee Mohammad Danesh Science and Technology University (HSTU), Dinajpur, Bangladesh Authors: Md. Mehedul Islam Sabuj, Rony Kumar Datta & Md. Nur Rafiq

The effect of extracurricular activities on the academic performance of the university students: Evidence from Hajee Mohammad Danesh Science and Technology University (HSTU), Dinajpur, Bangladesh

Authors: 

Md. Mehedul Islam Sabuj, Rony Kumar Datta & Md. Nur Rafiq

Abstract

The purpose of the study is to examine the effect of extracurricular activities (ECA) on academic performance of the students in Hajee Mohammad Danesh Science and Technology University (HSTU) Dinajpur, Bangladesh. To define the effect more clearly we have disaggregated the extracurricular activities in to several parts such as sports activities, cultural activities, social work activities and political activities. A total of 270 students from nine faculties have been selected to collect data using stratified random sampling method. Students who have received at least two semester results have been considered for collection of valid information. Data were collected by face- to- face interview using a structured questionnaire .We used linear regression model and perform ordinary least square method (OLS) to estimate the regression coefficients. Findings of this study indicate that there is a negative but insignificant association between involvement in overall extracurricular activities and academic achievement. But when we separately estimates the models for different particular extracurricular activities we find that only the involvement in social activities has a significant negative impact on academic performance as measured by cumulative grade point average (CGPA) while other extracurricular activities like sports, cultural activities and political activities has no significant impact on CGPA of the student.

 Key words: Extracurricular activities (ECA), CGPA, academic performance, university students, HSTU.

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Title: The effect of extracurricular activities on the academic performance of the university students: Evidence from Hajee Mohammad Danesh Science and Technology University (HSTU), Dinajpur, Bangladesh
Authors: Md. Mehedul Islam Sabuj, Rony Kumar Datta & Md. Nur Rafiq
Journal Name: International Journal of Science and Business
Website: ijsab.com
ISSN: ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI: https://doi.org/10.5281/zenodo.1314296
Media: Online and Print
Volume: 2
Issue: 3
Acceptance Date: 14/07/2018
Date of Publication: 18/07/2018
PDF URL: http://ijsab.com/wp-content/uploads/257.pdf
Free download: Available
Page: 372-387
First Page: 372
Last Page: 387

Cite This Article:

Sabuj, M. M. I., Datta, R. K. & Rafiq, M. N. (2018). The effect of extracurricular activities on the academic performance of the university students: Evidence from Hajee Mohammad Danesh Science and Technology University (HSTU), Dinajpur, Bangladesh. International Journal of Science and Business, 2(3), 372-387. doi: https://doi.org/10.5281/zenodo.1314296

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About Authors

Md. Mehedul Islam Sabuj, (Corresponding Author), Lecturer, Department of Marketing, Hajee Mohammad Danesh Science and Technology University, Dinajpur-5200, Bangladesh

Rony Kumar Datta, Assistant Professor, Department of Finance and Banking, Hajee Mohammad Danesh Science and Technology University, Dinajpur-5200, Bangladesh

Md. Nur Rafiq, BBA Student, Department of Marketing, Hajee Mohammad Danesh Science and Technology University, Dinajpur-5200, Bangladesh

 

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DOI: https://doi.org/10.5281/zenodo.1314296

Sheraj, S. (2017). A Comparative Analysis of the Marketing Mix of KFC in China and Bangladesh.

Sheraj, S. (2017). A Comparative Analysis of the Marketing Mix of KFC in China and Bangladesh.

 

A Comparative Analysis of the Marketing Mix of KFC in China and Bangladesh.

Shila Sheraj

 

Abstract  

The aim of this study is to find out the marketing mix of KFC in china and Bangladesh. By making a comparative study of KFC’s Marketing Mix in China and Bangladesh, different operation and competitive strategy theory will be integrated with their development situation. Research is made based on strategy theory, Internet sources and interviews. The study area of the present research is restricted to Mainland China and Bangladesh only. The presented results can guide other chains to enhance marketing mix and formulate business policy in China and Bangladesh. Over the past thirty years, retail sales in Mainland China have risen at a steady double-digit growth rate, far surpassing the country’s GDP growth. The boom in the food industry, including the rapid growth in fast-food chains, has also fueled domestic economic growth and expanded employment channels on the other hand fast-food business is also growing in Bangladesh. The various favorable factors for investment in China, and Bangladesh such as large population, remarkable socioeconomic development, huge potential market, and good investment environment, have attracted many global fast-food chains.

Keywords: KFC , Marketing Mix, China, and Bangladesh

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Title:                                  A Comparative Analysis of the Marketing Mix of KFC in China and Bangladesh.

Authors:                          Sheraj, S.

Journal Name:             International Journal of Science and Business

Website:                          ijsab.com

DOI:                                  https://doi.org/10.5281/zenodo.801163

ISSN:                               ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)

Media:                              Online and Print

Volume:                            1

Issue:                                2

Acceptance Date:         23/05/2017

Date of Publication:   31/05/2017

PDF URL:                        http://ijsab.com/wp-content/uploads/105.pdf

Free download:           Available

Page:                                78-87

First Page:                     78

Last Page:                      87

Cite this article:

 Sheraj, S. (2017). A Comparative Analysis of the Marketing Mix of KFC in China and Bangladesh. International Journal of Science and Business, 1(2), 78-87. doi: 10.5281/zenodo.801163

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About Authors:

Shila Sheraj

Master of International Economic Cooperation(MIEC)

University of International Business and Economics(UIBE), China.