Performance of Major Franchised Takeout-Tea Brands in Taiwan Author: Spring C. Hsu

Performance of Major Franchised Takeout-Tea Brands in Taiwan

Author: 

Spring C. Hsu

Abstract

With the growing takeout-tea market in Taiwan, consumers have more diverse selections of products, and takeout-tea shops in return have launched a variety of products and promotions to meet the demand. However, in recent years, the takeout-tea market in Taiwan has saturated, the analysis of operating efficiency for all brands have become the important topic of business management. Therefore, this study selected main 12 franchised takeout-tea brands in Taiwan for the scale efficiency analysis. Moreover, this study deploys the data envelopment analysis (DEA) method for the efficiency analysis. Results of this study show that, for the franchised takeout-tea brands, pursuing either the high quality or simply low-cost can get the good scale efficiencies; in contrary, the unclear brand image or middle-class brand positioning may lead to relatively low scale efficiencies. Furthermore, the analytic structure of this paper can apply to practical studies on other chain franchised business.

Key words: franchised takeout-tea brands, brand positioning, revenue, scale efficiencies, DEA.

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Title:

Performance of Major Franchised Takeout-Tea Brands in Taiwan

Author:

Spring C. Hsu

Journal Name: International Journal of Science and Business
Website: ijsab.com
ISSN: ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI: https://doi.org/10.5281/zenodo.2097992
Media: Online
Volume: 2
Issue: 4
Acceptance Date: 08/12/2018
Date of Publication: 09/12/2018
PDF URL: http://ijsab.com/wp-content/uploads/297.pdf
Free download: Available
Page: 791-799
First Page: 791
Last Page: 799
Current Status: Published

Cite This Article:

Spring C. Hsu (2018). Performance of Major Franchised Takeout-Tea Brands in Taiwan. International Journal of Science and Business, 2(4), 791-799. doi: https://doi.org/10.5281/zenodo.2097992

Retrieved from http://ijsab.com/wp-content/uploads/297.pdf

 

About Author

Spring C. Hsu, Dept. of Business Administration, China University of Science and     Technology, No. 245, Academia Rd., Sec. 3, Taipei City 115, Taiwan.

 

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DOI: https://doi.org/10.5281/zenodo.2097992

Impact of m-payments on purchase intention and customer satisfaction : perceived flow as mediator Authors: Md. Shamim Hossain & Xiaoyan Zhou

Impact of m-payments on purchase intention and customer satisfaction : perceived flow as mediator

Author: 

Md. Shamim Hossain & Xiaoyan Zhou

Abstract

This study aims to observe the impact of m-payments on purchase intention and customer satisfaction by considering perceived flow as a mediator in the online shopping context of China. A theoretical stimulus-organism-response (S-O-R) framework was used in this study to explain the effect of m-payments on customer satisfaction and purchase intention. Primary data were collected by online questionnaires from 350 valid respondents, who purchased a product online via M-Payments system.  The partial least square path modeling approach was used to test the structural model and measurements. This study showed that m-payments have an enormous impact on customer satisfaction and purchase intention. The findings of this study also showed that m-payments influence perceived flow, which, in turn, influences online shoppers’ satisfaction and purchase intention. Findings of this study are practically significant for both marketers and customers. Because of usability, emotion, and security of m-payments system, marketers should accept m-payment as an easy payment tool that will lead to more profitability for organizations. Not only that but also customers can learn their behavior regarding online and mobile payment in the online shopping context. This study has significant implications in the field of online marketing, retailing and consumer behavior.

 Key words: m-payment, perceived flow, customer satisfaction, purchase intention , china.

 

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Title: Impact of m-payments on purchase intention and customer satisfaction : perceived flow as mediator
Authors: Md. Shamim Hossain & Xiaoyan Zhou
Journal Name: International Journal of Science and Business
Website: ijsab.com
ISSN: ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI: https://doi.org/10.5281/zenodo.1408692
Media: Online and Print
Volume: 2
Issue: 3
Acceptance Date: 24/08/2018
Date of Publication: 26/08/2018
PDF URL: http://ijsab.com/wp-content/uploads/267.pdf
Free download: Available
Page: 503-517
First Page: 503
Last Page: 517

Cite This Article:

Hossain, M. S. & Zhou, X. (2018). Impact of m-payments on purchase intention and customer satisfaction : perceived flow as mediator. International Journal of Science and Business, 2(3), 503-517.  doi: https://doi.org/10.5281/zenodo.1408692

Retrieved from http://ijsab.com/wp-content/uploads/267.pdf

 

 

About Authors

Md. Shamim Hossain,(Corresponding Author), Assistant Professor, Department of Marketing, Hajee Mohammad Danesh Science and Technology University (HSTU), Dinajpur, Bangladesh. & PhD. Student, University of  International Business and Economics, Beijing, China

Xiaoyan Zhou, Professor, Business School, University of International Business and Economics, Beijing, China

 

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DOI: https://doi.org/10.5281/zenodo.1408692

Customer satisfaction comparison between Jingdong and Taobao Yehao Zhang

Customer satisfaction comparison between Jingdong and Taobao

Yehao  Zhang

Abstract:

This study compares the customers satisfaction between two largest online shopping site Jingdong and taobao. Jing Dong (JD) is China’s biggest online direct retailer by net stock volume. JD has the biggest satisfaction framework of any internet business organization in China. on the other hand Taobao is a Chinese web based shopping site like eBay, Amazon and Rakuten, which is worked in Hangzhou, Zhejiang by Alibaba Group. This study analyzed the customer satisfaction between two largest online shopping site jd and taobao. JD is popular for quality of product and taobao is popular for discount. JD Jing Dong is China’s biggest online direct retailer by net stock volume. JD has the biggest satisfaction framework of any internet business organization in China and Taobao is a Chinese web based shopping site like eBay, Amazon and Rakuten, which is worked in Hangzhou, Zhejiang by Alibaba Group.

Key words: Online shopping, Customer satisfaction, Comparison, Jingdong and Taobao

 

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Title:                                  Customer satisfaction comparison between Jingdong and Taobao

Authors:                           Yehao  Zhang

Journal Name:               International Journal of Science and Business

Website:                            http://ijsab.com

ISSN:                                 ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)

DOI:                                   https://doi.org/10.5281/zenodo.1134098

Media:                              Online and Print

Volume:                           1

Issue:                                3

Acceptance Date:       25/09/2017

Date of Publication: 4/10/2017

PDF URL:                     http://ijsab.com/wp-content/uploads/115.pdf

Free download:        Available

Page:                             149-157

First Page:                 149

Last Page:                  157

Cite This Article:

Zhang, Y. (2017). Customer satisfaction comparison between Jingdong and Taobao. International Journal of Science and Business, 1(3), 149-157. doi: 10.5281/zenodo.1134099

 

Retrieved from http://ijsab.com/wp-content/uploads/115.pdf

 

About Authors:

Yehao  Zhang

Graduate Student, Peking University, China

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Attachments

Xing, C.(2017). Evaluation of customers satisfaction towards the existing attributes of China Unicom in China

Xing, C.(2017). Evaluation of customers satisfaction towards the existing attributes of China Unicom in China

EVALUATION OF CUSTOMERS SATISFACTION TOWARDS THE EXISTING ATTRIBUTES OF CHINA UNICOM IN CHINA.

Chao xing

 Abstract

The aim of this study is to evaluate customers’ satisfaction towards the existing attributes of China Unicom in China. Customer satisfaction is an important part of Marketing so the study is intended to evaluate the satisfaction level of Unicom’s subscribers. The research surveyed 120 China Unicom customers to decide the key factors that notably influence on their perceptions. In the study, primary data have been collected by questionnaires and data are analysed by statistical tools namely mean, standard deviation (SD) and coefficient of correlation. The study finds that China Unicom has been successful to build a superior image with some additional features in comparison to its competitors and the users are mostly satisfied with the initial price of China Unicom connections, handsets and network.

 

Key words: Evaluation, satisfaction, attributes, China Unicom and China.

 

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Title:  EVALUATION OF CUSTOMERS SATISFACTION TOWARDS THE EXISTING ATTRIBUTES OF CHINA UNICOM IN CHINA.

Authors:                            Chao xing

Journal Name:               International Journal of Science and Business

Website:                            http://ijsab.com

ISSN:                                 ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)

DOI:                                  https://doi.org/10.5281/zenodo.579599

Media:                              Online and Print

Volume:                           1

Issue:                                2

Acceptance Date:       13/04/2017

Date of Publication: 13/05/2017

PDF URL:                     http://ijsab.com/wp-content/uploads/103.pdf

Free download:        Available

Page:                             58-67

First Page:                  58

Last Page:                  67

Cite This Article:

Xing, C.(2017). EVALUATION OF CUSTOMERS SATISFACTION TOWARDS THE EXISTING ATTRIBUTES OF CHINA UNICOM IN CHINA. International Journal of Science and Business, 1(2), 58-67. doi:10.5281/zenodo.579599

 

Retrieved from http://ijsab.com/wp-content/uploads/103.pdf

About Authors:

Chao xing

Graduate Student , Department of Accounting,

University of International Business and Economics, Beijing, China

 

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DOI:  https://doi.org/10.5281/zenodo.579599

 

 

Afroz, N. N., & Lima, R. P. (2017). Facebook Usage Pattern of the Students of Mawlana Bhasani Science and Technology University.

Afroz, N. N., & Lima, R. P. (2017). Facebook Usage Pattern of the Students of Mawlana Bhasani Science and Technology University.

Facebook Usage Pattern of the Students of Mawlana Bhasani Science and Technology University
Nushrat Nahida Afroz and Reshma Pervin Lima

Abstract
Facebook is one of the popular social networking sites. This study investigates Facebook usage pattern of the students‟ of Mawlana Bhashani Science and Technology University. This research has been conducted over the Bachelor and Master‟s degree students from the MBSTU. Frequency distribution, cross tabulation and chi-square test has been applied for data analysis. A self-administered structured close-ended questionnaire used to collect data from 250 students. This research found about 97% of students have a Facebook account and male respondents uses Face book more than female respondents and found no significant statistical association between gender and usage of Facebook during the time of study, but found significant association between gender and negative impact on health of Facebooking. And also not found significant association among gender, time spending on Facebook per day and number of log in on Facebook. This study revealed usage of Facebook during the study time does not differ significantly among the students of different departments as well as the number of log in on Facebook. Future research attempt can be taken to find out the impact of Facebook usage on academic performance of the students.

Key word: Facebook, usage pattern, popular, addiction, groups.

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Title:  Facebook Usage Pattern of the Students of Mawlana Bhasani Science and Technology University.

Authors:                            Afroz, N. N., & Lima, R. P. (2017).

Journal Name:               International Journal of Science and Business

Website:                            http://ijsab.com

ISSN:                                 ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)

DOI:                                 https://doi.org/10.5281/zenodo.582977

Media:                              Online and Print

Volume:                           1

Issue:                                2

Acceptance Date:       13/04/2017

Date of Publication: 24/05/2017

PDF URL:                     http://ijsab.com/wp-content/uploads/104.pdf

Free download:        Available

Page:                             68-77

First Page:                  68

Last Page:                  77

Cite This Article:

Afroz, N. N., & Lima, R. P. (2017). Facebook Usage Pattern of the Students of Mawlana Bhasani Science and Technology University. International Journal of Science and Business, 1(2), 68-77. doi:10.5281/zenodo.582977

 

Retrieved from http://ijsab.com/wp-content/uploads/104.pdf

About Authors:

Nushrat Nahida Afroz

Assistant Professor, Business Administration

Mawlana Bhashani Science and Technology University

Santosh,Tangail,Bangladesh.

Reshma Pervin Lima

Lecturer, Business Administration

Mawlana Bhashani Science and Technology University

Santosh,Tangail,Bangladesh.

 

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DOI:  https://doi.org/10.5281/zenodo.582977