Rahman, M. F. (2017). Usages of Mobile Phone in Rural Agricultural Marketing Function: A Study on Chirirbandar Thana, Dinajpur District, Bangladesh.

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Usages of Mobile Phone in Rural Agricultural Marketing Function: A Study on Chirirbandar Thana, Dinajpur District, Bangladesh.

Mst. Farjana Rahman

 

Abstract

This paper analyzes the usages of mobile phone in rural agricultural marketing function. Now a day’s farmers are more conscious about the usages of mobile phone in agricultural activities. This means mobile phone  usages consider as an important and integrate part of agricultural marketing function by the rural farmers and marketers. The research is exploratory in nature and both primary and secondary data will be used. Primary data will be collected by using survey questionnaire and the sample size is 80 and those are collected from Chirirbandar thana of Dinajpur district of Bangladesh. Probability and non probability sampling technique will be used to select the respondents. Both qualitative and quantitative data will be analyzed by statistical tools. This thesis finally shows that the usages of the cell phone in rural Bangladesh is increasing day by day in the field of agricultural marketing.

 

 

Keyword: Mobile phone, Rural, Agriculture, Marketing and Function

 

 

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Title:  Usages of Mobile Phone in Rural Agricultural Marketing Function: A Study on Chirirbandar Thana, Dinajpur District, Bangladesh.

Authors: Rahman, M. F.

Journal Name: International Journal of Science and Business

Website: http://ijsab.com

ISSN: 2520-4750

DOI : 10.5281/zenodo.439705

Media: Online and Print

Volume: 1

Issue: 1

Acceptance Date: 10/02/2017

Date of Publication: 11/02/2017

PDF URL: http://ijsab.com/wp-content/uploads/2017/02/3.pdf

Free download: Available

Page: 16-39

First Page: 16

Last Page: 39

 

Citation:

Rahman, M. F. (2017). Usages of Mobile Phone in Rural Agricultural Marketing Function: A Study on Chirirbandar Thana, Dinajpur District, Bangladesh. International Journal of Science and Business, 1(1), 16–39. doi:10.5281/zenodo.439705

Retrieve form http://ijsab.com/wp-content/uploads/2017/02/3.pdf

 

About Authors

Mst. Farjana Rahman

Master of Business Administration (MBA),

Department of Marketing

Hajee Mohammad Danesh Science and Technology University

Dinajpur-5200, BANGLADESH

 

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