Marketing ethics and Stakeholders Commitment in Fast-Food Restaurants in Port Harcourt Authors: Kalu, Sylva Ezema & Enyia, Charles Daniel

Marketing ethics and Stakeholders Commitment in Fast-Food Restaurants in Port Harcourt

Author: 

Kalu, Sylva Ezema & Enyia, Charles Daniel

Abstract

This paper considers the impact of marketing ethics on stakeholders’ commitment in fast food restaurants in Rivers state. Advertizing ethics and pricing ethics were used as the dimensions of  marketing ethics.  25 copies of research instrument were distributed to four fast food restaurants in Rivers state, out of the copies distributed, 91 copies were retrieved and useful for data analyses. The results of our test show that a significant relationship exists between our dimensions and stakeholders commitment. Therefore, it led to the recommendations which proposed that both government and management must ensure that there is a conscious effort in maintaining the standard of ethics within the fast food restaurants.

Key words: Marketing ethics, Stakeholders, Fast-food restaurants, Advertizing ethics, Pricing ethics.

 

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Title:

Marketing ethics and Stakeholders Commitment in Fast-Food Restaurants in Port Harcourt

Author:

Sylva Ezema Kalu & Daniel Charles Enyia

Journal Name: International Journal of Science and Business
Website: ijsab.com
ISSN: ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI: https://doi.org/10.5281/zenodo.2598143
Media: Online and Print
Volume: 3
Issue: 1
Acceptance Date: 16/03/2019
Date of Publication: 19/03/2019
PDF URL: http://ijsab.com/wp-content/uploads/311.pdf
Free download: Available
Page: 111-117
First Page: 111
Last Page: 117
Current Status: Published

Cite This Article:

Kalu, S. E. & Enyia, D. C. (2019). Marketing ethics and Stakeholders Commitment in Fast-Food Restaurants in Port Harcourt. International Journal of Science and Business, 3(1), 111-117. doi: https://doi.org/10.5281/zenodo.2598143

Retrieved from http://ijsab.com/wp-content/uploads/311.pdf

 

About Author

Kalu, Sylva Ezema, (Corresponding Author) Department of Marketing, University of Port Harcourt,    Nigeria.

 Enyia, Charles Daniel, Department of Marketing, University of Port Harcourt, Nigeria.

 

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DOI: https://doi.org/10.5281/zenodo.2598143

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