Does Information Technology Help Fish Marketing? A Review for A Preferability Fish Marketing in North Sumatera, Indonesia Arsyad Lubis, Muhammad Akbar Siregar, Maksyum Syahri Lubis & Andre Hasudungan Lubis

Does Information Technology Help Fish Marketing? A Review for A Preferability Fish Marketing in North Sumatera, Indonesia

Author (s)

Arsyad Lubis, Muhammad Akbar Siregar, Maksyum Syahri Lubis & Andre Hasudungan Lubis

Abstract

The integration of Information Technology in fish marketing has become a neglected issue in North Sumatera, Indonesia. As located in the Malacca Strait and the Indian Ocean, the territorial waters of North Sumatra expect to bring many benefits to both community and government in the fisheries sector. Marketing as the part of a business to interact the producers and consumers is required to achieve optimal utilization in managing fisheries catches for marine products Marketing Mix as the tactical marketing tools can be applied into IT applications and tools. Promotion, Product, Place, Price, Process, People and Physical Evidence as the 7Ps of Marketing Mix has been touched by the fashion of this technology. This paper proposed five stages should carry out to fulfil an IT–integration fish marketing. Literature review and concepts regarding the relationship between IT tools and fish marketing are critically assessed.

Key words: Information Technology, Fisheries, Fish Marketing, Marketing Mix, North Sumatra.

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Title: Does Information Technology Help Fish Marketing? A Review for A Preferability Fish Marketing in North Sumatera, Indonesia
Author:

Arsyad Lubis, Muhammad Akbar Siregar, Maksyum Syahri Lubis & Andre Hasudungan Lubis

Journal Name: International Journal of Science and Business
Website: ijsab.com
ISSN: ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI: https://doi.org/10.5281/zenodo.3346913
Media: Online
Volume: 3
Issue: 4
Acceptance Date: 19/07/2019
Date of Publication: 23/07/2019
PDF URL: http://ijsab.com/wp-content/uploads/379.pdf
Free download: Available
Page: 105-115
First Page: 105
Last Page: 115
Paper Type: Research Paper
Current Status: Published

Cite This Article:

Arsyad Lubis, Muhammad Akbar Siregar, Maksyum Syahri Lubis & Andre Hasudungan Lubis (2019). Does Information Technology Help Fish Marketing? A Review for A Preferability Fish Marketing in North Sumatera, Indonesia. International Journal of Science and Business, 3(4), 105-115.   doi: https://doi.org/10.5281/zenodo.3346913

Retrieved from http://ijsab.com/wp-content/uploads/379.pdf

About Author (s)

Arsyad Lubis, Faculty of Social and Politic, Universitas Medan Area, North Sumatra, Indonesia

Muhammad Akbar Siregar, Faculty of Economics and Business, Universitas Medan Area, North Sumatra, Indonesia

Maksyum Syahri Lubis, Faculty of Social and Politic, Universitas Medan Area, North Sumatra, Indonesia

Andre Hasudungan Lubis (Corresponding Author), Faculty of Engineering, Universitas Medan Area, North Sumatra, Indonesia

 

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DOI: https://doi.org/10.5281/zenodo.3346913

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