Individual Development Opportunity, Brand Name and Job Satisfaction
TRAN DUC TAI
Understanding the impact of individual development opportunity and brand name is important for job satisfaction in universities in Vietnam. This paper examines individual development opportunity, brand name and job satisfaction. The study adopts a convenience sampling method to collect data from 800 permanent lecturers in universities Ho Minh Chi City Vietnam. It was observed that individual development opportunity and university brand name have a significant influence on job satisfaction. As a consequence, it is concluded that by recognizing the impact of individual development opportunity and university brand name. The implication of this study is for the university managers which they can enhance the level of job satisfaction among lecturers in Ho Chi Minh in particular and in Vietnam in general.
Key words: Brand name, Individual development opportunity, Job satisfaction, University, Vietnam.
|Title:||Individual Development Opportunity, Brand Name and Job Satisfaction|
|Author:||TRAN DUC TAI|
|Journal Name:||International Journal of Science and Business|
|ISSN:||ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)|
|Date of Publication:||01/10/2019|
|Paper Type:||Research Paper|
Cite This Article:
TRAN DUC TAI (2019). Individual Development Opportunity, Brand Name and Job Satisfaction, International Journal of Science and Business, 3(6), 12-24. doi: https://doi.org/10.5281/zenodo.3466888
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About Author (s)
TRAN DUC TAI, Ph.D. student of Malaysia University of Science and Technology (MUST) University, Malaysia (firstname.lastname@example.org) & MBA, Full-time lecturer of Faculty of Business Administration, Van Lang University, Vietnam (email@example.com).