The Moderating Role of Language Difference in the Relationship between Virtual Consumers’ Marketing Communications and Consumers’ Loyalty Niu Xiongying & Worku Habtegebriel Guluma
The Moderating Role of Language Difference in the Relationship between Virtual Consumers’ Marketing Communications and Consumers’ Loyalty Author (s) Niu Xiongying & Worku Habtegebriel Guluma Abstract This study aims…