Tools of online Marketing
Md. Shamim Hossain and Mst. Farjana Rahman
Abstract
Online marketing is the most crucial issue in the modern marketing era but there was no previous research that could identify the tools of internet marketing before this study and it was the first study on the field of online marketing tools. This research was descriptive in nature and it has attempted to identify the major tools of internet marketing from the concepts of traditional marketing tools. Worldwide network is known as Internet that can exchange information between users and world wide web is the subset of internet that caters specifically to Web sites. Marketing is the process of creating and maintaining the need and want of customer and maintaining long term profitable customer relationship. online marketing, internet marketing and e-marketing is the interchangeable term. when marketing activities are conducted by internet is called online or internet marketing or e-marketing. There is no doubt about it- internet has changed the marketing activities in the modern world so this study identified and classified the tools of online marketing (online product, price place and promotion).
Keywords: Online, Internet, Marketing, Emarketing and Tools
Title: Tools of online Marketing
Authors: Hossain, M. S., & Rahman, M. F.
Journal Name: International Journal of Science and Business
Website: https://ijsab.com
ISSN: 2520-4750
DOI: 10.5281/zenodo.439702
Media: Online and Print
Volume: 1
Issue: 1
Acceptance Date: 1/01/2017
Date of Publication: 2/01/2017
PDF URL: https://ijsab.com/wp-content/uploads/1.pdf
Free download: Available
Page: 1-7
First Page: 1
Last Page: 7
Citation:
Hossain, M. S., & Rahman, M. F. (2017). Tools of online Marketing. International Journal of Science and Business, 1(1), 1–7. doi:10.5281/zenodo.439702
Retrieved from https://ijsab.com/wp-content/uploads/1.pdf
About Authors
Md. Shamim Hossain
Assistant Professor, Department of Marketing
Hajee Mohammad Danesh Science and Technology University
Dinajpur-5200, BANGLADESH
Mst. Farjana Rahman
Master of Business Administration (MBA),
Department of Marketing
Hajee Mohammad Danesh Science and Technology University
Dinajpur-5200, BANGLADESH
