International Academic Publisher
The Influence of Product Placement and Product Attributes toward Purchase Intention of Subway Sandwich Author (s) Halida Fauziah & Annie Susanto Abstract In a world full of advertising clutter, we…
Antecedent Brand Image in Fostering Interest in Continuing Studies at Hospitality Training Institutions Author (s) Putu Rana Janendra, I Gusti Ayu Wimba & Putu Yudy Wijaya Abstract Executive Hospitality International…
Effect of Brand Image on Consumer Behavior: A Study on Footwear Product in Bangladesh Author (s) Md. Mehedul Islam Sabuj Abstract In Bangladesh footwear market is so vast and saturated.…
The Impact of Brand Image and Perceived Price on Imported Halal Skincare Purchase Decision: Study on Safi’s Consumers in Central Java, Indonesia Author (s) Kusuma Wardani & Annie Susanto Abstract…