Tag: social media marketing

Antecedent Brand Image in Fostering Interest in Continuing Studies at Hospitality Training Institutions Putu Rana Janendra, I Gusti Ayu Wimba & Putu Yudy Wijaya

Antecedent Brand Image in Fostering Interest in Continuing Studies at Hospitality Training Institutions Author (s) Putu Rana Janendra, I Gusti Ayu Wimba & Putu Yudy Wijaya Abstract Executive Hospitality International…

Volume-5 Issue-4

Understanding Motivations Underlying Consumers’ Social Media Usage: Implications for Digital Marketing Executives Idris Bhuiya Akil & Nguyen Thi Hong

Understanding Motivations Underlying Consumers’ Social Media Usage: Implications for Digital Marketing Executives Author (s) Idris Bhuiya Akil & Nguyen Thi Hong Abstract The aim of this conceptual paper is…