Tag: SWOT analysis

Strategic Analysis of Tesco’s International Purchasing and Supply Chain Management: Challenges, Opportunities, and Future Directions Le Li & Jian Hua Zeng

Strategic Analysis of Tesco’s International Purchasing and Supply Chain Management: Challenges, Opportunities, and Future Directions Author (s) Le Li & Jian Hua Zeng Abstract This review paper examines Tesco’s international…

Volume-22 Issue-1

Exploring the Expansion of River Island’s Market Share and Enhancement of Brand Values for the Next Generation Li Le, Noor Azlin Ismail, Er Sheng Zhang, Yang Yang Zhang & Li Yongfa

Exploring the Expansion of River Island’s Market Share and Enhancement of Brand Values for the Next Generation Author (s) Li Le, Noor Azlin Ismail, Er Sheng Zhang, Yang Yang Zhang…

Volume-18 Issue-1

A critical examination of M&S’s current strategic and marketing position, as well as potential sustainable competitive marketing strategies LE LI, YIJIE WANG & YANG YANG ZHANG

A critical examination of M&S’s current strategic and marketing position, as well as potential sustainable competitive marketing strategies Author (s) LE LI, YIJIE WANG & YANG YANG ZHANG Abstract The…