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The Impact of Hedonic Value and Utilitarian Value on Repurchase Intention Through Attitude Toward Brand: Comparison on Tokopedia and Shopee Marketplace Hananiel M. Gunawan & Oliandes Sondakh

The Impact of Hedonic Value and Utilitarian Value on Repurchase Intention Through Attitude Toward Brand:

Comparison on Tokopedia and Shopee Marketplace

Author (s)

Hananiel M. Gunawan & Oliandes Sondakh

Abstract

­This research evaluates and searching for consumers’ value perspective, either Hedonic or Utilitarian value, on e-commerce platform. One of the most discussed topic in e-commerce is consumer buying behavior and also post purchase behavior. Repurchase intention becomes one of the most crucial aspect as a part of consumer loyalty. Tokopedia and Shopee represents fastest growing e-commerce platform and information site in Indonesia. Currently, Tokopedia and Shopee present expansive range of products that consumers can find their needs easily. While Tokopedia is a first mover of the industry, Shopee has been proven to effectively captured consumers mind with effective marketing strategies as one of the newcomers. The purpose of this paper is to examine the repurchase intention of consumers based on their attitude toward preferred brand that consumers would choose. This also can be used for the basis and reference for owners or managers to enhance consumers repurchase intention. This research framework was developed based on the need to understand the deeper understanding of repurchase intention on Tokopedia and Shopee consumers in Surabaya, Indonesia. The design of this research is created with connecting the relationship between hedonic value, Utilitarian value, attitude toward brand, and repurchase intention. This paper used SPSS software to analyze and meaning of its regression analysis to determine and also assess the proposed hypothesis using SPSS software. Based on the survey distributed, 150 questionnaires came back with the valid data. It can explain the significance effect of Hedonic Value and Utilitarian Value on Attitude of the consumers toward the brand; and also the significance of attitude toward brand on consumers repurchase intention.

 Keywords: Hedonic Value, Utilitarian Value, Attitude Toward Brand, Repurchase Intention, e-Commerce.

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Title:

The Impact of Hedonic Value and Utilitarian Value on Repurchase Intention Through Attitude Toward Brand:Comparison on Tokopedia and Shopee Marketplace

Author: Hananiel M. Gunawan & Oliandes Sondakh
Journal Name: International Journal of Science and Business
Website: ijsab.com
ISSN: ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI: https://doi.org/10.5281/zenodo.4320294
Media: Online & Print
Volume: 4
Issue: 12
Acceptance Date: 10/12/2020
Date of Publication: 14/12/2020
PDF URL: https://ijsab.com/wp-content/uploads/633.pdf
Free download: Available
Page: 152-163
First Page: 152
Last Page: 163
Paper Type: Research Paper
Current Status: Published

 

Cite This Article:

Hananiel M. Gunawan & Oliandes Sondakh (2020). The Effect of Hedonic Value and Utilitarian Value on Repurchase Intention Through Attitude Toward Brand: Comparison on Tokopedia and Shopee Marketplace. International Journal of Science and Business, 4(12), 152-163. doi: https://doi.org/10.5281/zenodo.4320294

Retrieved from https://ijsab.com/wp-content/uploads/633.pdf

About Author (s)

Hananiel M. Gunawan, (Corresponding author) Business School Lecturer at Universitas Pelita Harapan (Surabaya Campus) Indonesia.

Oliandes Sondakh, Business School Lecturer at Universitas Pelita Harapan (Surabaya Campus) Indonesia.

 

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DOI: https://doi.org/10.5281/zenodo.4320294

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Impact of COVID-19 on the Supply Chain: a study in Bangladesh Fariya Tabassum

Impact of COVID-19 on the Supply Chain: a study in Bangladesh

Author (s)

Fariya Tabassum

Abstract

­

The COVID-19 is now the headache of the world trade and Bangladesh isn’t the anomaly of it. The nationwide lockdown strategy includes several protective measures affects the supply-chain and vindicates to access to agricultural products, inputs, markets and all those results in increasing prices of rice and pulses but the price of milk is 40% lower than that of January, vegetables are sold at 25-50% of production costs, drastic devastation in poultry firm keeping about 50% of eggs and 70% of broilers unsold as well as crab, shrimp, and fish producers faced several export bans thus price fall. The invasion in the service sector also included and that result in moved online or IT-based service providing everywhere including education, healthcare, financial and consultancy firm. The supply-chain effect in the pharmaceuticals industry is huge because of a demanding hike for certain products and on the contrary, 28% of SMEs have seen revenue drop by at least 50%. In the RMG sector, cancellation of orders of 900 million pieces of garments worth $2.9 billion resulting from the lack of demand from the US and European markets made shut down garments, incurred loss of nearly $ 6 billion and massive job loss. Price hike in smartphones, electric products are noticed. The demand also got low for luxury products. The study is based on primary and secondary data to accumulate the impact of COVID-19 on the supply chain for some selected industries of Bangladesh. This will create value to understand the sector-wise circumstances of COVID-19.

 Keywords: COVID-19, supply chain, Agriculture, RMG, SMEs.

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Title:

Impact of COVID-19 on the Supply Chain: a study in Bangladesh

Author: Fariya Tabassum
Journal Name: International Journal of Science and Business
Website: ijsab.com
ISSN: ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI: https://doi.org/10.5281/zenodo.4305819
Media: Online & Print
Volume: 4
Issue: 12
Acceptance Date: 26/11/2020
Date of Publication: 04/12/2020
PDF URL: https://ijsab.com/wp-content/uploads/632.pdf
Free download: Available
Page: 136-151
First Page: 136
Last Page: 151
Paper Type: Research Paper
Current Status: Published

 

Cite This Article:

Fariya Tabassum (2020). Impact of COVID-19 on the Supply Chain: a study in Bangladesh. International Journal of Science and Business, 4(12), 136-151. doi: https://doi.org/ 10.5281/zenodo.4305819

Retrieved from https://ijsab.com/wp-content/uploads/632.pdf

About Author (s)

Fariya Tabassum, Student, MBA, Department of Management, University of Dhaka.

 

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DOI: https://doi.org/10.5281/zenodo.4305819

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Forensic Accounting and Fraud Examination: Evidence from Bangladesh Madhobi Sarker

Forensic Accounting and Fraud Examination: Evidence from Bangladesh

Author (s)

Madhobi Sarker

Abstract

This study evaluates the awareness and practice of forensic accounting and fraud examination, the responses of different types of professions, students concerning forensic accounting and fraud examination in Bangladesh. An online survey was conducted to collect the responses and the responses were analyzed by chi-square tests through Microsoft Excel 2010. The results reveal that there is no significant relationship between the awareness of forensic accounting and people, 1 out of 7 questions are significant relative to the practice of forensic accounting with gender, and 3 out of 7 questions are significant to the different types of professions. This study shows the current status and practice of forensic accounting and recommends steps to combat corruption and financial crimes. But this research lacks an error-free selection of samples having 12 from top accounting and auditing firms, 5 from multinational companies, 11 from local organizations, and 24 from students of the top four universities of Bangladesh. This study evaluates the emergence introduction and practice of forensic accounting as a separate body in Bangladesh and international perspective as well.

 Keywords: Forensic accounting and fraud examination, chi-square tests, Microsoft Excel 2010, corruption, financial crimes.

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Title: Forensic Accounting and Fraud Examination: Evidence from Bangladesh
Author: Madhobi Sarker
Journal Name: International Journal of Science and Business
Website: ijsab.com
ISSN: ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI: https://doi.org/10.5281/zenodo.4300251
Media: Online
Volume: 4
Issue: 9
Acceptance Date: 30/11/2020
Date of Publication: 01/12/2020
PDF URL: https://ijsab.com/wp-content/uploads/595.pdf
Free download: Available
Page: 138-144
First Page: 138
Last Page: 144
Paper Type: Research paper
Current Status: Published

Cite This Article:

Madhobi Sarker (2020). Forensic Accounting and Fraud Examination: Evidence from Bangladesh. International Journal of Science and Business, 4(9), 138-144. doi: https://doi.org/10.5281/zenodo.4300251

Retrieved from https://ijsab.com/wp-content/uploads/595.pdf

 

About Author (s)

Madhobi Sarker, MBA, Department of Accounting & Information Systems, University of Dhaka, Bangladesh. Email: madhobi.ais.21154@gmail.com.

 

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DOI: https://doi.org/10.5281/zenodo.4300251