Journal of Market Research (JMR)
Scope:
Journal of Market Research (JMR) publishes original research articles, reviews, and case studies covering a wide range of topics in marketing, finance, and economics, including but not limited to:
Marketing
- Consumer Behavior and Decision-Making
- Digital and Social Media Marketing
- Brand Equity and Reputation Management
- Market Segmentation and Targeting Strategies
- Advertising, Promotion, and Public Relations
- Customer Experience and Service Marketing
Finance
- Corporate Finance and Capital Structure
- Investment Strategies and Portfolio Management
- Financial Risk Management and Derivatives
- Behavioral Finance and Investor Psychology
- Banking, Fintech, and Financial Innovation
- Mergers, Acquisitions, and Corporate Governance
Economics
- Macroeconomic Policy and Economic Growth
- Microeconomic Theory and Consumer Choice
- International Trade and Global Markets
- Economic Development and Emerging Markets
- Game Theory and Market Competition
- Sustainable Economics and Environmental Policy
Journal of Market Research” is set to begin publishing in 2025 (January -December)
JMR Volume
