Journal of Market Research (JMR)
Scope:
Journal of Market Research (JMR) publishes original research articles, reviews, and case studies covering a wide range of topics in marketing research, including:
- Consumer behavior and decision-making processes
- Market segmentation, targeting, and positioning strategies
- Marketing analytics, big data, and artificial intelligence applications
- Brand management, equity, and perceptions
- Advertising effectiveness and promotional strategies
- Customer satisfaction, loyalty programs, and relationship marketing
- Digital and social media marketing impacts and strategies
- Market trends analysis, forecasting, and predictive modeling
- Ethical considerations and guidelines in marketing research
- Cross-cultural and international marketing insights
Journal of Market Research” is set to begin publishing in 2024 (July-December)