Journal of Market Research (JMR)

The Journal of Market Research (JMR) is an international academic journal publishing high-quality research in Marketing, Finance, and Economics. JMR provides a platform for scholars, researchers, and practitioners to share innovative ideas, empirical findings, and theoretical advancements.

About JMR

JMR publishes original research articles, review papers, and case studies across diverse areas of marketing, finance, and economics. The journal encourages interdisciplinary approaches and promotes scholarly discussion that contributes to both theoretical and practical knowledge.

Through rigorous academic standards and quality review processes, JMR supports the advancement of research and fosters meaningful engagement among academics, policymakers, and industry professionals worldwide.

Scope

• Marketing:
  Consumer Behavior and Decision-Making, Digital and Social Media Marketing, Brand Equity and Reputation Management, Market Segmentation and Targeting Strategies, Advertising, Promotion and Public Relations, Customer Experience and Service Marketing
• Finance:
  Corporate Finance and Capital Structure, Investment Strategies and Portfolio Management, Financial Risk Management and Derivatives, Behavioral Finance and Investor Psychology, Banking, Fintech and Financial Innovation, Mergers, Acquisitions and Corporate Governance
• Economics:
  Macroeconomic Policy and Economic Growth, Microeconomic Theory and Consumer Choice, International Trade and Global Markets, Economic Development and Emerging Markets, Game Theory and Market Competition, Sustainable Economics and Environmental Policy

Types of Publications

JMR publishes original research articles, review papers, and case studies in the fields of Marketing, Finance, and Economics. The journal welcomes empirical research, conceptual studies, analytical models, and applied research that contribute to academic and professional practice.

ISSN

3106-549X

Published Issues

Access all published issues here:
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Submission

Authors are encouraged to submit high-quality manuscripts that align with the scope of the journal.