ISSN: IJSB: 2520-4750 (Online), 2521-3040 (Print) JSR : 2708-7085 (online)

Journal of Market Research logo

Journal of Market Research (JMR)


Journal of Market Research (JMR) publishes original research articles, reviews, and case studies covering a wide range of topics in marketing research, including:

  • Consumer behavior and decision-making processes
  • Market segmentation, targeting, and positioning strategies
  • Marketing analytics, big data, and artificial intelligence applications
  • Brand management, equity, and perceptions
  • Advertising effectiveness and promotional strategies
  • Customer satisfaction, loyalty programs, and relationship marketing
  • Digital and social media marketing impacts and strategies
  • Market trends analysis, forecasting, and predictive modeling
  • Ethical considerations and guidelines in marketing research
  • Cross-cultural and international marketing insights

Journal of Market Research” is set to begin publishing in 2024 (July-December)

APC: The first two issues do not have any submission or publication fees.

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