ISSN: IJSB: 2520-4750 (Online), 2521-3040 (Print) JSR : 2708-7085 (online)

The Impact of E-marketing on the Quality of Services Provided to the Customer in Light of the Competitive Advantage

Author (s)

Alaa Manea Lafta, Durgham Ibrahim Kadhim, & Sabeeh Nadhim Matrood

Abstract

The purpose of this study is to examine the impact of e-marketing on customer service quality. The research methodology involved a review of relevant literature and customers’ perceptions of e-marketing practices. The findings indicate that e-marketing has a significant impact on customer service quality, with customers valuing quick and efficient communication through online channels. However, the research also identified limitations in the use of e-marketing, such as potential privacy concerns and the need for effective targeting. The practical implications of this study suggest that companies should prioritize e-marketing strategies to improve customer service quality. The originality and value of this research lie in its focus on the impact of e-marketing specifically on customer service quality.

Key words: E-marketing, Quality of services provided, Technology, Competitive advantage.

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Title: The Impact of E-marketing on the Quality of Services Provided to the Customer in Light of the Competitive Advantage
Author:

Alaa Manea Lafta, Durgham Ibrahim Kadhim, & Sabeeh Nadhim Matrood

Journal Name: Journal of Scientific Reports
Website: https://ijsab.com/jsr
Publisher IJSAB-International
DOI: https://doi.org/10.58970/JSR.1028
Media: Online
Volume: 5
Issue: 1
Acceptance Date: 20/11/2023
Date of Publication: 27/11/2023
PDF URL: https://ijsab.com/wp-content/uploads/1028.pdf
Free download: Available
Page: 78-87
First Page: 78
Last Page: 87
Paper Type: Research Paper
Current Status: Published

 

Cite This Article:

Alaa Manea Lafta, Durgham Ibrahim Kadhim, & Sabeeh Nadhim Matrood (2023). The Impact of E-marketing on the Quality of Services Provided to the Customer in Light of the Competitive Advantage. Journal of Scientific Reports, 5(1), 78-87. doi: https://doi.org/10.58970/JSR.1028

Retrieved from https://ijsab.com/wp-content/uploads/1028.pdf

 

About Author (s)

Alaa Manea Lafta (Corresponding Author), Faculty of Administration and Economics, Department of Business and Administration, Al-Muthana University, Iraq.

Durgham Ibrahim Kadhim, Faculty of Administration and Economics, Department of Business and Administration, Al-Muthana University, Iraq.

Sabeeh Nadhim Matrood, Faculty of Administration and Economics, Department of Business and Administration, Al-Muthana University, Iraq.

 

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DOI: https://doi.org/10.58970/JSR.1028

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