The Impact of E-marketing on the Quality of Services Provided to the Customer in Light of the Competitive Advantage
Author (s)
Alaa Manea Lafta, Durgham Ibrahim Kadhim, & Sabeeh Nadhim Matrood
Abstract
The purpose of this study is to examine the impact of e-marketing on customer service quality. The research methodology involved a review of relevant literature and customers’ perceptions of e-marketing practices. The findings indicate that e-marketing has a significant impact on customer service quality, with customers valuing quick and efficient communication through online channels. However, the research also identified limitations in the use of e-marketing, such as potential privacy concerns and the need for effective targeting. The practical implications of this study suggest that companies should prioritize e-marketing strategies to improve customer service quality. The originality and value of this research lie in its focus on the impact of e-marketing specifically on customer service quality.
Key words: E-marketing, Quality of services provided, Technology, Competitive advantage.
| Title: | The Impact of E-marketing on the Quality of Services Provided to the Customer in Light of the Competitive Advantage |
|---|---|
| Author: |
Alaa Manea Lafta, Durgham Ibrahim Kadhim, & Sabeeh Nadhim Matrood |
| Journal Name: | Journal of Scientific Reports |
| Website: | https://ijsab.com/jsr |
| Publisher | IJSAB-International |
| DOI: | https://doi.org/10.58970/JSR.1028 |
| Media: | Online |
| Volume: | 5 |
| Issue: | 1 |
| Acceptance Date: | 20/11/2023 |
| Date of Publication: | 27/11/2023 |
| PDF URL: | https://ijsab.com/wp-content/uploads/1028.pdf |
| Free download: | Available |
| Page: | 78-87 |
| First Page: | 78 |
| Last Page: | 87 |
| Paper Type: | Research Paper |
| Current Status: | Published |
Cite This Article:
Alaa Manea Lafta, Durgham Ibrahim Kadhim, & Sabeeh Nadhim Matrood (2023). The Impact of E-marketing on the Quality of Services Provided to the Customer in Light of the Competitive Advantage. Journal of Scientific Reports, 5(1), 78-87. doi: https://doi.org/10.58970/JSR.1028
Retrieved from https://ijsab.com/wp-content/uploads/1028.pdf
About Author (s)
Alaa Manea Lafta (Corresponding Author), Faculty of Administration and Economics, Department of Business and Administration, Al-Muthana University, Iraq.
Durgham Ibrahim Kadhim, Faculty of Administration and Economics, Department of Business and Administration, Al-Muthana University, Iraq.
Sabeeh Nadhim Matrood, Faculty of Administration and Economics, Department of Business and Administration, Al-Muthana University, Iraq.
DOI: https://doi.org/10.58970/JSR.1028