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The Popularity of Online Shopping is increasing during COVID-19 Pandemic: An Online Study in Khulna City of Bangladesh Md. Mehedi Hasan

The Popularity of Online Shopping is increasing during COVID-19 Pandemic: An Online Study in Khulna City of Bangladesh

Author (s)

Md. Mehedi Hasan

Abstract

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The growing trend of online shopping has taken over the popularity of traditional shopping among its consumers In recent decade. In the world of digitization it has eased the difficulties of retailing and paved a modern approach to trade online. In this paper, we aim to investigate the reason of the increase of popularity of online shopping among the consumers of a selected region, especially during this pandemic period. The present study has been conducted among the consumers of Khulna City. Convenience sampling method has been used to select the sample. The primary data was collected from 111 respondents by means of a self-constructed questionnaire. The collected data was analyzed using Excel and SPSS software. There are many reasons for increasing of online sales. However, due to time and resource constraints, this paper considers some influential factors such as Facebook, website design, reviews and Covid-19. 72.1% of respondents would like to start up an online shopping service because they can run that with their study, job or other businesses. Almost 97.3% respondents think that online business is the demand of time because it is less risky and they can stay home through this. Of these, 63.1% respondents have increased online shopping than before and 13.5% have been involved in online shopping for the very first time by the influence of Covid-19. This study has been conducted by online which may not be generalized. It is an established fact that online shopping has become crucial for every business hub. But the pandemic has accelerated the shift towards a more digital world and triggered changes in online shopping behaviors that are likely to have lasting effects.

 Keywords: Online shopping, consumer, Covid-19, product, influential factors.

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Title:The Popularity of Online Shopping is increasing during COVID-19 Pandemic: An Online Study in Khulna City of Bangladesh
Author:Md. Mehedi Hasan
Journal Name:International Journal of Science and Business
Website:ijsab.com
ISSN:ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI:https://doi.org/10.5281/zenodo.4639392
Media:Online & Print
Volume:5
Issue:5
Acceptance Date:24/03/2021
Date of Publication:26/03/2021
PDF URL:https://ijsab.com/wp-content/uploads/728.pdf
Free download:Available
Page:88-100
First Page:88
Last Page:100
Paper Type:Research Paper
Current Status:Published

 

Cite This Article:

Md. Mehedi Hasan (2021). The Popularity of Online Shopping is increasing during COVID-19 Pandemic: An Online Study in Khulna City of Bangladesh. International Journal of Science and Business, 5(5), 88-100.doi: https://doi.org/10.5281/zenodo.4639392

Retrieved from https://ijsab.com/wp-content/uploads/728.pdf

 

About Author (s)

Md. Mehedi Hasan, Senior Lecturer, Department of Business Administration, North Western University (NWU), Khulna, Bangladesh. E-mail: mehedistat47@gmail.com

 

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DOI: https://doi.org/10.5281/zenodo.4639392

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Online Shopping on the Go: An assessment of QR Code Utilization among African University Students in China John Demuyakor & Isaac Demuyakor

Online Shopping on the Go: An assessment of QR Code Utilization among African University Students in China

Author (s)

John Demuyakor & Isaac Demuyakor

Abstract

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Quick Response (QR) code utilization has exploded in China to a higher extent compared to other Western countries. QR codes have become part and parcel of the digital world and the online shopping environment in China. This study adopted the Theory of Diffusion of Innovations (DOI) as the theoretical framework of this study, to investigate the perceptions of how African students use QR codes for online shopping within China. The study utilized an online questionnaire design to collect data from 615 African students from 9 countries studying in 10 purposively sampled Chinese universities. One key finding of our study shows that the type of QR code mostly used among African students is the product information types and their reason for opting for the product information QR code type is mainly for searching for the right product before they do online shopping or buy. Our study also reported that despite some challenges identified by respondents, which include: the acquisition of a smartphone and the need to download an app, there a general level of acceptance of QR codes among African students in China. In conclusion, 55.9% of the sampled African students for this studying in China specified they were ready to recommend QR code usage in their respective African countries for online shopping.

 Keywords: African students, China, online shopping, perceptions, QR codes.

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Title:Online Shopping on the Go: An assessment of QR Code Utilization among African University Students in China
Author:John Demuyakor & Isaac Demuyakor
Journal Name:International Journal of Science and Business
Website:ijsab.com
ISSN:ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI:https://doi.org/10.5281/zenodo.4603186
Media:Online
Volume:5
Issue:5
Acceptance Date:07/03/2021
Date of Publication:13/03/2021
PDF URL:https://ijsab.com/wp-content/uploads/723.pdf
Free download:Available
Page:22-37
First Page:22
Last Page:37
Paper Type:Research Paper
Current Status:Published

 

Cite This Article:

John Demuyakor & Isaac Demuyakor (2021). Online Shopping on the Go: An assessment of Quick Response Code (QRC) Utilization among African University Students in China. International Journal of Science and Business, 5(5), 22-37. doi: https://doi.org/10.5281/zenodo.4603186

Retrieved from https://ijsab.com/wp-content/uploads/723.pdf

 

About Author (s)

John Demuyakor (corresponding author), Institute of Communication Studies, Communication University of China, Beijing, PR China. Email: tevezkanzo@outlook.com, Orcid: https://orcid.org/0000-0002-6084-6951

Isaac Demuyakor, Harbin Medical University, Harbin City, Heilongjiang Province, PR China. Email : i.demuyakor@yahoo.com, Orcid : https://orcid.org/0000-0002-4089-8375.

 

 

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DOI: https://doi.org/10.5281/zenodo.4603186