International Academic Publisher
Impact of Celebrity Endorsement Attributes on Consumer Purchase Intention Author (s) Mohammad Ahsan Uddin Abstract This study investigates the influences of celebrity attributes on purchase intention through regression analysis. The…
Factors influencing the young consumers purchase intention in social media websites of Bangladesh Author (s) Dr. Most. Sharmin Sultana, Ferdowsy Begum, & Rahat Khan Abstract This research is conducted to…
The Influence of Product Placement and Product Attributes toward Purchase Intention of Subway Sandwich Author (s) Halida Fauziah & Annie Susanto Abstract In a world full of advertising clutter, we…
The Impact of Live Webcast Product Recommendation on Consumers’ Purchase Intention Author (s) Chen Weibin Abstract In 2012, China’s mobile phone users surpassed desktop computers to become the largest Internet…
How Website Design Quality Affects Customers’ Purchase Intention Author (s) Adeba Anika Islam Abstract E-commerce is rapidly growing in today’s technology-driven world. In order to increase purchase intention in…
The influence of Consumers’ Purchase intention on Smart Wearable Device: A study of Consumers in East China Author (s) Chen Wei Abstract In order to better analyze the influencing…
The study of Logistics service guarantee and Purchase intention in the context of E-commerce Author (s) Ye Bihua Abstract Considering the shopping scenario, logistics service for electric business platform,…