Purchase intention

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How Website Design Quality Affects Customers’ Purchase Intention Adeba Anika Islam

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How Website Design Quality Affects Customers’ Purchase Intention

Author (s)

Adeba Anika Islam

Abstract

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E-commerce is rapidly growing in today’s technology-driven world. In order to increase purchase intention in new online visitors and retain current customers, companies must ensure their e-commerce website is designed to maximize customer satisfaction and trust. However, there are several elements of website design quality that influence purchase intentions more strongly than others. This research attempts to synthesize the recent literature on the main determinants of website design quality that increase purchase intention. Consequently, the most significant determinants are transaction ease, visual design, information quality, social-cue, ease of navigation, service quality and security; their importance varying across industries. Among research conducted on e-commerce websites selling products, visual design has a more significant effect on customer satisfaction than information quality and service quality. The opposite is found to be true among empirical studies of e-commerce websites selling services. Transaction ease, social-cue, ease of navigation and security have a substantial impact on customer satisfaction and trust, regardless of whether the e-commerce website is offering products or services.

 Keywords: Website design, purchase intention, e-commerce, customer satisfaction, online trust.

 

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Title:How Website Design Quality Affects Customers’ Purchase Intention
Author:Adeba Anika Islam
Journal Name:International Journal of Science and Business
Website:ijsab.com
ISSN:ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI:https://doi.org/10.5281/zenodo.5528561
Media:Online
Volume:5
Issue:10
Acceptance Date:24/09/2021
Date of Publication:26/09/2021
PDF URL:https://ijsab.com/wp-content/uploads/822.pdf
Free download:Available
Page:16-29
First Page:16
Last Page:19
Paper Type:Literature review
Current Status:Published

 

Cite This Article:

Adeba Anika Islam (2021). How Website Design Quality Affects Customers’ Purchase Intention. International Journal of Science and Business, 5(10), 16-29. doi: https://doi.org/10.5281/zenodo.5528561

Retrieved from https://ijsab.com/wp-content/uploads/822.pdf

 

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Adeba Anika Islam, Monash University, Malaysia.

 

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DOI: https://doi.org/10.5281/zenodo.5528561

Total Download of This Article : 9
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The influence of Consumers’ Purchase intention on Smart Wearable Device: A study of Consumers in East China Chen Wei

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The influence of Consumers’ Purchase intention on Smart Wearable Device: A study of Consumers in East China

Author (s)

Chen Wei

Abstract

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In order to better analyze the influencing factors of consumers’ purchase intention of smart wearable devices, this paper uses the technology acceptance model as the theoretical basis, and selects the factors that may have a greater impact on the purchase intention of smart wearable devices as the investigation project. By constructing a theoretical analysis model of consumers’ purchase intention of smart wearable devices, interpret the relationship between the key variables of smart wearable devices and the influence of consumers’ purchase intention, verify the credibility of various assumptions, and propose the development path of China’s smart wearable industry based on the research and analysis results. Specifically, the research contents include the following: (1) According to relevant theories and literature analysis, screen out the influencing factors that affect the usefulness and ease of use of smart wearable devices, and under the framework of the technology acceptance model, analyze the explanatory relationship of the influencing factors that affect consumers to purchase smart wearable devices from two aspects: perceived ease of use and perceived usefulness. (2) With the help of investigation and statistical analysis, the correlation between independent variables and dependent variables that affect the purchase intention of smart wearable devices is discussed. (3) Starting from the personal characteristic attributes of consumers such as age, gender, educational background and income level, the differences between the personal characteristic attributes of consumers and the purchase intention of consumers of smart wearable devices are discussed. The path relationship between independent variables and dependent variables shows that the theoretical analysis model of the purchase intention of smart wearable device consumers constructed in this paper can better analyze the internal influence of the factors affecting the purchase intention of smart wearable device consumers, and help smart wearable device manufacturers and intermediate service providers better understand the key factors affecting the purchase intention of smart wearable device consumers, and guide their product development and marketing activities.

 Keywords: Smart wearable device, Technology acceptance model, Perceived ease of use, Perceived usefulness, Purchase intention.

 

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Title:The influence of Consumers’ Purchase intention on Smart Wearable Device: A study of Consumers in East China
Author:Chen Wei
Journal Name:International Journal of Science and Business
Website:ijsab.com
ISSN:ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI:https://doi.org/10.5281/zenodo.4765601
Media:Online & Print
Volume:5
Issue:8
Acceptance Date:12/05/2021
Date of Publication:16/05/2021
PDF URL:https://ijsab.com/wp-content/uploads/784.pdf
Free download:Available
Page:46-72
First Page:46
Last Page:72
Paper Type:Research paper
Current Status:Published

 

Cite This Article:

Chen Wei (2021). The influence of Consumers’ Purchase intention on Smart Wearable Device: A study of Consumers in East China. International Journal of Science and Business, 5(8), 46-72. doi: https://doi.org/10.5281/zenodo.4765601

Retrieved from https://ijsab.com/wp-content/uploads/784.pdf

 

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Chen Wei, Asia Metropolitan University, Malaysia

 

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DOI: https://doi.org/10.5281/zenodo.4765601

Total Download of This Article : 19
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The study of Logistics service guarantee and Purchase intention in the context of E-commerce Ye Bihua

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The study of Logistics service guarantee and Purchase intention in the context of E-commerce

Author (s)

Ye Bihua

Abstract

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Considering the shopping scenario, logistics service for electric business platform, sellers and consumers the importance of the three parties, through the analysis of our country B2C (logistics capability is good, can provide excellent logistics services to ensure sellers, mainly has the proprietary distribution system) and C2C (relatively poor logistics capability, logistics service guarantees the jagged individual sellers) e-commerce logistics services provided by the electric business platform, according to the theory of external cues reference the concept of logistics service guarantee, this paper studies the logistics service guarantees for consumer response (purchase intention) mechanism. Secondly, this paper categorizes the part of the mainstream in our country electric business platform provides all the logistics services to ensure that, and has carried on the detailed classification, respectively is timeliness logistics service guarantee, the quality of logistics service guarantee and value-added logistics services, including timing for logistics service guarantee according to the delivery time, delivery time and delivery time, carried on the detailed classification, and referring to the practical application of logistics guarantee the timeliness, explores the timeliness logistics services to ensure the main can solve the problem, virtual delivery delay of delivery. Finally, the thesis summarizes the research assumptions of the full text, draws a research model, summarizes the research conclusions, innovation points and shortcomings, and puts forward management suggestions from the perspectives of e-commerce platforms, sellers, logistics enterprises and consumers based on the actual phenomena.

 Keywords: E-commerce logistics, Logistics service guarantee, Purchase intention, Perceived risk, Perceived value, Product involvement.

 

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Title:The study of Logistics service guarantee and Purchase intention in the context of E-commerce
Author:Ye Bihua
Journal Name:International Journal of Science and Business
Website:ijsab.com
ISSN:ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI:https://doi.org/10.5281/zenodo.4743729
Media:Online & Print
Volume:5
Issue:8
Acceptance Date:06/05/2021
Date of Publication:08/05/2021
PDF URL:https://ijsab.com/wp-content/uploads/783.pdf
Free download:Available
Page:29-45
First Page:29
Last Page:45
Paper Type:Research paper
Current Status:Published

 

Cite This Article:

Ye Bihua (2021). The study of Logistics service guarantee and Purchase intention in the context of E-commerce. International Journal of Science and Business, 5(8), 29-45. doi: https://doi.org/10.5281/zenodo.4743729

Retrieved from https://ijsab.com/wp-content/uploads/783.pdf

 

About Author (s)

Ye Bihua, Asia Metropolitan University, Malaysia.

 

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DOI: https://doi.org/10.5281/zenodo.4743729

Total Download of This Article : 8