ISSN: IJSB: 2520-4750 (Online), 2521-3040 (Print) JSR : 2708-7085 (online)

Tools of online Marketing

Md. Shamim Hossain and Mst. Farjana Rahman


Online marketing is the most crucial issue in the modern marketing era but there was no previous research that could identify the tools of internet marketing before this study and it was the first study on the field of online marketing tools. This research was descriptive in nature and it has attempted to identify the major tools of internet marketing from the concepts of traditional marketing tools. Worldwide network is known as Internet that can exchange information between users and world wide web is the subset of internet that caters specifically to Web sites. Marketing is the process of creating and maintaining  the need and want of customer and maintaining long term profitable customer relationship. online marketing, internet marketing and e-marketing is the interchangeable term. when marketing activities are conducted by internet is called online or internet marketing or e-marketing. There is no doubt about it- internet has changed the marketing activities in the modern world so this study identified and classified the tools of online marketing (online product, price place and promotion).

Keywords: Online, Internet, Marketing, Emarketing and Tools

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Title:                               Tools of online Marketing

Authors:                        Hossain, M. S., & Rahman, M. F.

Journal Name:            International Journal of Science and Business


ISSN:                                2520-4750

DOI:                                  10.5281/zenodo.439702

Media:                             Online and Print

Volume:                           1

Issue:                                1

Acceptance Date:       1/01/2017

Date of Publication: 2/01/2017

PDF URL:          

Free download:        Available

Page:                              1-7

First Page:                  1

Last Page:                  7


Hossain, M. S., & Rahman, M. F. (2017). Tools of online Marketing. International Journal of Science and Business, 1(1), 1–7. doi:10.5281/zenodo.439702

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About Authors

Md. Shamim Hossain

Assistant Professor, Department of Marketing

Hajee Mohammad Danesh Science and Technology University

Dinajpur-5200, BANGLADESH

Mst. Farjana Rahman

Master of Business Administration (MBA),

Department of Marketing

Hajee Mohammad Danesh Science and Technology University

Dinajpur-5200, BANGLADESH


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