Customer satisfaction comparison between Jingdong and Taobao
Yehao Zhang
Abstract:
This study compares the customers satisfaction between two largest online shopping site Jingdong and taobao. Jing Dong (JD) is China’s biggest online direct retailer by net stock volume. JD has the biggest satisfaction framework of any internet business organization in China. on the other hand Taobao is a Chinese web based shopping site like eBay, Amazon and Rakuten, which is worked in Hangzhou, Zhejiang by Alibaba Group. This study analyzed the customer satisfaction between two largest online shopping site jd and taobao. JD is popular for quality of product and taobao is popular for discount. JD Jing Dong is China’s biggest online direct retailer by net stock volume. JD has the biggest satisfaction framework of any internet business organization in China and Taobao is a Chinese web based shopping site like eBay, Amazon and Rakuten, which is worked in Hangzhou, Zhejiang by Alibaba Group.
Key words: Online shopping, Customer satisfaction, Comparison, Jingdong and Taobao
Title: Customer satisfaction comparison between Jingdong and Taobao
Authors: Yehao Zhang
Journal Name: International Journal of Science and Business
Website: https://ijsab.com
ISSN: ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI: https://doi.org/10.5281/zenodo.1134098
Media: Online and Print
Volume: 1
Issue: 3
Acceptance Date: 25/09/2017
Date of Publication: 4/10/2017
PDF URL: https://ijsab.com/wp-content/uploads/115.pdf
Free download: Available
Page: 149-157
First Page: 149
Last Page: 157
Cite This Article:
Zhang, Y. (2017). Customer satisfaction comparison between Jingdong and Taobao. International Journal of Science and Business, 1(3), 149-157. doi: 10.5281/zenodo.1134099
Retrieved from https://ijsab.com/wp-content/uploads/115.pdf
About Authors:
Yehao Zhang
Graduate Student, Peking University, China
