ISSN: 2520-4750 (Online), 2521-3040 (Print)

Impact of corporate social responsibility, trade enhancement, and firm characteristics on firm performance

 Author (s)

Aham Edward Kanuto & Niu Xionying

Abstract

The majority of businesses are looking for ways to improve their performance in whatever manner they can. The impact of corporate social responsibility, trade enhancement, and business characteristics on firm performance is investigated in this study. The current work proposes a research model to evaluate the influence of independent factors on dependent variables. The structural model was examined using Finally, the data was analyzed using the PLS-SEM (Structural Equation Modeling) approach. The study’s primary data comes from 375 respondents who completed an online questionnaire. According to the findings, corporate social responsibility, trade enhancement, and company characteristics all have an impact on business success. Additionally, we found that CSR positively mediate the relationship between trade enhancement, firm characteristics and firm performance. Managers and stakeholders will benefit from this study’s findings on the influence of corporate social responsibility, trade enhancement, and business characteristics on firm performance. Theoretical implications, practical conclusions, and future research objectives are highlighted based on the study findings.

Keywords:  CSR, trade enhancement, Firm characteristics, Chinese firms.

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Title:Impact of corporate social responsibility, trade enhancement, and firm characteristics on firm performance
Author:Aham Edward Kanuto & Niu Xionying
Journal Name:International Journal of Science and Business
Website:ijsab.com
ISSN:ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI:https://doi.org/10.5281/zenodo.6326804
Media:Online
Volume:10
Issue:1
Issue publication (Year):2022
Acceptance Date:12/01/2022
Date of Publication:04/03/2022
PDF URL:https://ijsab.com/wp-content/uploads/901.pdf
Free download:Available
Page:1-11
First Page:1
Last Page:11
Paper Type:Research Paper
Current Status:Published

 

Cite This Article:

Aham Edward Kanuto & Niu Xionying (2022). Impact of corporate social responsibility, trade enhancement, and firm characteristics on firm performance. International Journal of Science and Business, 10(1), 1-11. doi: https://doi.org/10.5281/zenodo.6326804

Retrieved from https://ijsab.com/wp-content/uploads/901.pdf

 

About Author (s)

Aham Edward Kanuto (Corresponding author), School of Business, University of International Business and Economics (UIBE), Beijing, China.

Professor Niu Xionying, School of Business, University of International Business and Economics (UIBE), Beijing, China.

 

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DOI: https://doi.org/10.5281/zenodo.6326804

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