Analysis of The Effect of Convenience, Design, Trustworthiness, Price, & Various Food Choices on Customer Loyalty Through Perceived Value and Attitude Towards Food Delivery Apps On Grabfood Users In Surabaya
Author (s)
Gabriel Giani Oentoro, Amelia Amelia & Ronald Ronald
Abstract
Indonesia is the most populous country in Southeast Asia, which makes it one of the countries with the largest market in Southeast Asia. In line with rapid technological advances, Indonesia has become an easy target for companies engaged in technology such as food delivery application service providers such as GrabFood. The findings of this study are expected to contribute to the advancement of science in the future, particularly in fields related to customer loyalty factors such as perceived value, various food choices, price, trustworthiness, design, and convenience, as evidenced by the varied attitudes toward food delivery apps. This study is a causal study, and the research technique is a quantitative method utilizing SPSS data processing. Data was gathered via questionnaires sent to 130 respondents based on specified characteristics, including men and women aged 18-60 years old residing in Surabaya who had used GrabFood at least twice in the previous six months and if they were currently using the GrabFood application.
Keywords: Convenience, Design, Trustworthiness, Price, Various Food Choices, Perceived Value, Attitude Towards Food Delivery Apps, Customer Loyalty.
| Title: | Analysis of The Effect of Convenience, Design, Trustworthiness, Price, & Various Food Choices on Customer Loyalty Through Perceived Value and Attitude Towards Food Delivery Apps On Grabfood Users In Surabaya |
|---|---|
| Author: | Gabriel Giani Oentoro, Amelia Amelia & Ronald Ronald |
| Journal Name: | International Journal of Science and Business |
| Website: | ijsab.com |
| ISSN: | ISSN 2520-4750 (Online), ISSN 2521-3040 (Print) |
| DOI: | https://doi.org/10.5281/zenodo.6350185 |
| Media: | Online |
| Volume: | 10 |
| Issue: | 1 |
| Issue publication (Year): | 2022 |
| Acceptance Date: | 10/03/2022 |
| Date of Publication: | 13/03/2022 |
| PDF URL: | https://ijsab.com/wp-content/uploads/906.pdf |
| Free download: | Available |
| Page: | 58-73 |
| First Page: | 58 |
| Last Page: | 73 |
| Paper Type: | Research Paper |
| Current Status: | Published |
Cite This Article:
Oentoro, G.O., Amelia, A. & Ronald, R. (2022). Analysis of The Effect of Convenience, Design, Trustworthiness, Price, Various Food Choices on Customer Loyalty Through Perceived Value And Attitude Towards Food Delivery Apps on Grabfood Users In Surabaya. International Journal of Science and Business, 10(1), 58-73. doi: https://doi.org/ 10.5281/zenodo.6350185
Retrieved from https://ijsab.com/wp-content/uploads/906.pdf
About Author (s)
Gabriel Giani Oentoro (corresponding author), Business School, University Pelita Harapan Surabaya Campus, Surabaya, Indonesia
Amelia Amelia, Business School, Universitas Pelita Harapan Surabaya Campus, Surabaya, Indonesia
Ronald Ronald, Business School, Universitas Pelita Harapan Surabaya Campus, Surabaya, Indonesia
DOI: https://doi.org/10.5281/zenodo.6350185