ISSN: IJSB: 2520-4750 (Online), 2521-3040 (Print) JSR : 2708-7085 (online)

Analysis of the influence of sensory experience, satiety value, menu selection, hygiene, and price on customer satisfaction and customer loyalty at the upper-level fine dining customers in Medan

 Author (s)

Shenny Kelvia, Amelia & Ronald

Abstract

Food businesses must adapt to changing times while continuing to meet the needs of their customers to maintain their trust and loyalty and to increase customer satisfaction through sensory experience, satiety value, menu selection, hygiene and price. The purpose of this study is to investigate the effects of sensory experience, satiety value, menu selection, hygiene and price towards customer satisfaction and customer loyalty. The data was gathered by administering a questionnaire to 125 people who had used the Upper-Level Fine Dining at least twice in the previous one year. SPSS 26.0 software was used to analyze the data. The empirical findings indicated that Sensory Experience has positive significant on customer satisfaction, Satiety Value e has positive significant on customer satisfaction, Menu Selection e hasn’t on customer satisfaction, Hygiene has positive significant on customer satisfaction, Price has positive significant on customer satisfaction, Customer Satisfaction has positive significant on customer loyalty.

Keywords: Sensory Experience, Satiety Value, Menu Selection, Hygiene, Price, Satisfaction, loyalty.

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Title: Analysis of the influence of sensory experience, satiety value, menu selection, hygiene, and price on customer satisfaction and customer loyalty at the upper-level fine dining customers in Medan
Author: Shenny Kelvia, Amelia & Ronald
Journal Name: International Journal of Science and Business
Website: ijsab.com
ISSN: ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI: https://doi.org/10.5281/zenodo.7597146
Media: Online
Volume: 19
Issue: 1
Issue publication (Year): 2023
Acceptance Date: 27/01/2023
Date of Publication: 02/02/2023
PDF URL: https://ijsab.com/wp-content/uploads/2048.pdf
Free download: Available
Page: 106-117
First Page: 106
Last Page: 117
Paper Type: Research paper
Current Status: Published

 

Cite This Article:

Shenny Kelvia, Amelia & Ronald (2023). Analysis of the influence of sensory experience, satiety value, menu selection, hygiene, and price on customer satisfaction and customer loyalty at the upper-level fine dining customers in Medan. International Journal of Science and Business, 19(1), 106-117. doi: https://doi.org/ 10.5281/zenodo.7597146

Retrieved from https://ijsab.com/wp-content/uploads/2048.pdf

 

About Author (s)

Shenny Kelvia (corresponding author), Economics and Business School, Magister of Management, Pelita Harapan University, Surabaya, Indonesia.

Dr. Amelia, S.E., RFP-I. M.M., CSMA, Pelita Harapan University, Surabaya, Indonesia.

Dr. Ronald, S.T., M.M., CSMA, CDM, PMA, Pelita Harapan University, Surabaya, Indonesia.

 

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DOI: https://doi.org/10.5281/zenodo.7597146

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