Factors Influencing Consumers’ Choice Criteria to Purchase Residential Apartments in Bangladesh
Authors: Md. Abdullah Al Jamil, Afzal Hossain & Md. Zillur Rahman Siddique
Abstract
The study aims to explore the factors that may influence consumers’ choice criteria to purchase residential apartments in Bangladesh. The data is collected from 200 respondents by survey method through a structured questionnaire with five-point Likert scales & multiple items. Convenience sampling method is used. Data are analyzed using frequency analysis, factor analysis and regression analysis. From the results of regression analysis, this investigation is found that performance factors, geographical factors and infrastructural factors are significantly influenced consumers’ choice criteria to purchase residential apartments in Bangladesh. The results of this research may be helpful for both investigators and Real Estate Companies. For investigators, this examination gives instruction for accepting to choice criteria, demographics level, and their relative significance. Literature for upcoming exploration, this research indicates ways to recognize additional thoughtful factors which influence consumers’ choice criteria to purchase residential apartments in Bangladesh. Besides, this investigation gives realistic direction and pertinent suggestions to the Real Estate Companies. Real Estate Companies will be profited identifying factors of consumers’ choice criteria to purchase residential apartments in Bangladesh. Those companies offer to consumers for purchase residential apartments in Bangladesh.
Key words: Residential apartments, buying approach, real estate, real estate business.
| Title: | Factors Influencing Consumers’ Choice Criteria to Purchase Residential Apartments in Bangladesh |
|---|---|
| Authors: | Md. Abdullah Al Jamil, Afzal Hossain & Md. Zillur Rahman Siddique |
| Journal Name: | International Journal of Science and Business |
| Website: | ijsab.com |
| ISSN: | ISSN 2520-4750 (Online), ISSN 2521-3040 (Print) |
| DOI: | https://doi.org/10.5281/zenodo.1300297 |
| Media: | Online and Print |
| Volume: | 2 |
| Issue: | 3 |
| Acceptance Date: | 28/06/2018 |
| Date of Publication: | 29/06/2018 |
| PDF URL: | https://ijsab.com/wp-content/uploads/251.pdf |
| Free download: | Available |
| Page: | 294-305 |
| First Page: | 294 |
| Last Page: | 305 |
Cite This Article:
Jamil, M. A. A., Hossain, A. and Siddique, M.Z.R (2018). Factors Influencing Consumers’ Choice Criteria to Purchase Residential Apartments in Bangladesh. International Journal of Science and Business, 2(2), 294-305. doi: https://doi.org/10.5281/zenodo.1300297
Retrieved from https://ijsab.com/wp-content/uploads/251.pdf
About Authors
Md. Abdullah Al Jamil, Assistant Professor, Department of Marketing, Comilla University, Comilla, Bangladesh
Afzal Hossain, Afzal Hossain (Corresponding Author) Graduate Student, Department of Marketing, Comilla University, Comilla, Bangladesh
Md. Zillur Rahman Siddique, Assistant Professor, Department of Marketing, Comilla University, Comilla, Bangladesh
DOI: https://doi.org/10.5281/zenodo.1300297