Packaging and Its Role on Consumers’ Perception at Point of Purchase in Kathmandu Valley Author: Rajeswor Neupane

Packaging and Its Role on Consumers’ Perception at Point of Purchase in Kathmandu Valley

Author: 

Rajeswor Neupane

Abstract

These days, there is a big variety of design packages on the supermarkets’ shelves. In the ever increasing competition of today’s global market, the designs need for effective product promotion is crucial. The product packaging has come to play a more important role as brand communication vehicle. By keeping the view of this reality, the research has been initiated with the objective to know the role of packaging by consumer during the purchase period in Kathmandu Valley. It is found that the major part of consumers’ attraction and color of package are the main visual elements whereas the product information is verbal elements while purchasing a product. Based on the research, equal relationship between consumers’ perception in product choice and image, color, information, design, font style is derived. However, a positive thinking and ever increasing trend about well-designed package shows the consumers’ inclination to high product quality.

. Key words: Consumer’s perception, Packaging, Point of purchase, Product

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Cite This Article:

Rajeswor Neupane (2018). Packaging and Its Role on Consumers’ Perception at Point of Purchase in Kathmandu Valley, International Journal of Science and Business, 2(4), 725-737. doi: https://doi.org/after_final_publication

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About Author

Rajeswor Neupane, Associate Professor, Tribhuvan University, Nepal Commerce Campus, Kathmandu, Nepal.

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DOI: https://doi.org/After_final_publication