ISSN: IJSB: 2520-4750 (Online), 2521-3040 (Print) JSR : 2708-7085 (online)

Enhancing Service Innovation Performance through Customer Involvement: The Mediating Role of Knowledge Sharing and Organisational Learning in Financial Service Companies in Guangdong

 Author (s)

Liu Shanshan

Abstract

This paper focuses on the knowledge-intensive financial service enterprises in Guangdong province as the research object, with the key objective of studying how customer participation can enhance innovation performance in knowledge-intensive service industry, and by integrating social learning theory, knowledge-based view theory, and trust theory. The research reveals the essential characteristics of innovation in knowledge-intensive service industry, designs relevant scales for customer participation in knowledge-intensive service innovation, and explores the impact mechanism and operation mechanism of customer participation on innovation performance in knowledge-intensive financial service industry. This paper proposes a theoretical framework for the impact of customer participation on innovation performance and achieves innovative research results in several aspects.

Keywords: customer involvement, organizational learning, knowledge sharing, service innovation performance, customer trust.

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Title: Enhancing Service Innovation Performance through Customer Involvement: The Mediating Role of Knowledge Sharing and Organisational Learning in Financial Service Companies in Guangdong
Author: Liu Shanshan
Journal Name: International Journal of Science and Business
Website: ijsab.com
ISSN: ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI: https://doi.org/10.58970/IJSB.2119
Media: Online
Volume: 24
Issue: 1
Issue publication (Year): 2023
Acceptance Date: 24/04/2023
Date of Publication: 27/04/2023
PDF URL: https://ijsab.com/wp-content/uploads/2119.pdf
Free download: Available
Page: 111126
First Page: 111
Last Page: 126
Paper Type: Research paper
Current Status: Published

 

Cite This Article:

Liu Shanshan (2023). Enhancing Service Innovation Performance through Customer Involvement: The Mediating Role of Knowledge Sharing and Organisational Learning in Financial Service Companies in Guangdong. International Journal of Science and Business, 24(1), 111-126. doi: https://doi.org/10.58970/IJSB.2119

Retrieved from https://ijsab.com/wp-content/uploads/2119.pdf

 

About Author (s)

Liu Shanshan, Centre of Postgraduate Studies, Asia Metropolitan University (AMU), Malaysia.

 

 

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DOI: https://doi.org/10.58970/IJSB.2119

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