Globalizing Hainan Tourism Products: Lessons from Canadian Tourism Operations Management
Peng Sun & Xiaode Zuo
This article examines the experience of Canada’s tourism product operation and management, which has been highly successful in ensuring dynamic development and innovation while maintaining traditional tourism practices. The Canadian model emphasizes quality assurance, organizational support, marketing, and data analysis, providing valuable insights for the internationalization of Hainan’s tourism products. The study suggests that Hainan should focus on improving the overall coordination of its tourism operations, enhancing scientific quality management, utilizing tourism data effectively, and prioritizing efficient marketing. The development of inbound tourism should be used as an entry point to drive Hainan’s international tourism industry and promote the establishment of an international tourism consumption center. The article highlights the current limitations in Hainan’s internationalization of the tourism industry and identifies the need for a new operational management model that is innovative and effective.
Keywords: Canada, China, Hainan, internationalization, marketing, operation management, product operation, tourism.
|Title:||Globalizing Hainan Tourism Products: Lessons from Canadian Tourism Operations Management|
|Author:||Peng Sun & Xiaode Zuo|
|Journal Name:||International Journal of Science and Business|
|ISSN:||ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)|
|Issue publication (Year):||2023|
|Date of Publication:||08/05/2023|
|Paper Type:||Research paper|
Cite This Article:
Sun, P., & Zuo, X. (2023). Globalizing Hainan Tourism Products: Lessons from Canadian Tourism Operations Management. International Journal of Science and Business, 25(1), 1-11. doi: https://doi.org/10.58970/IJSB.2121
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About Author (s)
Peng Sun, School of Management, Jinan University (JNU), Guangzhou, China.
Xiaode Zuo (corresponding author), School of Management, Jinan University (JNU), Guangzhou, China.