Factors Affecting Bangladeshi Travelers’ Selection of Hotels
Author (s)
Bipasha Sukrana, Tanzina Haque & Farjana Islam Jui
Abstract
Understanding the preferences and choices of travelers is essential for hoteliers and other tourism stakeholders as the hotel and tourism sectors in Bangladesh become more and more competitive day by day. The purpose of this study is to look at the key factors that influence hotel choice among Bangladeshi travelers. This study also seeks to offer insights into the particular requirements and expectations of Bangladeshi travelers by examining the elements that affect the hotel selection process. Considering these elements can help hoteliers and other tourism industry professionals tailor their services to the particular requirements and expectations of Bangladeshi travelers. The data for this research was collected through an online survey. A structured questionnaire with a five-point Likert scale is used and data were collected from 379 respondents, of which the valid response rate is 75.8%. The data have been analyzed using descriptive statistics. Research result highlights that ‘Staff Service Quality’, ‘Safety and Security’ and ‘Value for money’ are the three most influential factors in selecting a hotel.
Keywords: Bangladeshi travelers, Hotel selection, Service quality, Satisfaction, Loyalty.
| Title: | Factors Affecting Bangladeshi Travelers’ Selection of Hotels |
|---|---|
| Author: | Bipasha Sukrana, Tanzina Haque & Farjana Islam Jui |
| Journal Name: | International Journal of Science and Business |
| Website: | ijsab.com |
| ISSN: | ISSN 2520-4750 (Online), ISSN 2521-3040 (Print) |
| DOI: | https://doi.org/10.58970/IJSB.2130 |
| Media: | Online |
| Volume: | 25 |
| Issue: | 1 |
| Issue publication (Year): | 2023 |
| Acceptance Date: | 15/06/2023 |
| Date of Publication: | 18/06/2023 |
| PDF URL: | https://ijsab.com/wp-content/uploads/2130.pdf |
| Free download: | Available |
| Page: | 124-138 |
| First Page: | 124 |
| Last Page: | 138 |
| Paper Type: | Research paper |
| Current Status: | Published |
Cite This Article:
Bipasha Sukrana, Tanzina Haque & Farjana Islam Jui (2023). Factors Affecting Bangladeshi Travelers’ Selection of Hotels. International Journal of Science and Business, 25(1), 124-138. doi: https://doi.org/10.58970/IJSB.2130
Retrieved from https://ijsab.com/wp-content/uploads/2130.pdf
About Author (s)
Bipasha Sukrana (corresponding author), Lecturer, Department of Tourism and Hospitality Management, European University of Bangladesh, Dhaka, Bangladesh.
Tanzina Haque, Lecturer, Department of Business Administration, European University of Bangladesh, Dhaka, Bangladesh.
Farjana Islam Jui, Lecturer, Department of Tourism and Hospitality Management, European University of Bangladesh, Dhaka, Bangladesh.
DOI: https://doi.org/10.58970/IJSB.2130