Marketing ethics and Stakeholders Commitment in Fast-Food Restaurants in Port Harcourt
Author:
Kalu, Sylva Ezema & Enyia, Charles Daniel
Abstract
This paper considers the impact of marketing ethics on stakeholders’ commitment in fast food restaurants in Rivers state. Advertizing ethics and pricing ethics were used as the dimensions of marketing ethics. 25 copies of research instrument were distributed to four fast food restaurants in Rivers state, out of the copies distributed, 91 copies were retrieved and useful for data analyses. The results of our test show that a significant relationship exists between our dimensions and stakeholders commitment. Therefore, it led to the recommendations which proposed that both government and management must ensure that there is a conscious effort in maintaining the standard of ethics within the fast food restaurants.
Key words: Marketing ethics, Stakeholders, Fast-food restaurants, Advertizing ethics, Pricing ethics.
| Title: |
Marketing ethics and Stakeholders Commitment in Fast-Food Restaurants in Port Harcourt |
|---|---|
| Author: |
Sylva Ezema Kalu & Daniel Charles Enyia |
| Journal Name: | International Journal of Science and Business |
| Website: | ijsab.com |
| ISSN: | ISSN 2520-4750 (Online), ISSN 2521-3040 (Print) |
| DOI: | https://doi.org/10.5281/zenodo.2598143 |
| Media: | Online and Print |
| Volume: | 3 |
| Issue: | 1 |
| Acceptance Date: | 16/03/2019 |
| Date of Publication: | 19/03/2019 |
| PDF URL: | https://ijsab.com/wp-content/uploads/311.pdf |
| Free download: | Available |
| Page: | 111-117 |
| First Page: | 111 |
| Last Page: | 117 |
| Current Status: | Published |
Cite This Article:
Kalu, S. E. & Enyia, D. C. (2019). Marketing ethics and Stakeholders Commitment in Fast-Food Restaurants in Port Harcourt. International Journal of Science and Business, 3(1), 111-117. doi: https://doi.org/10.5281/zenodo.2598143
Retrieved from https://ijsab.com/wp-content/uploads/311.pdf
About Author
Kalu, Sylva Ezema, (Corresponding Author) Department of Marketing, University of Port Harcourt, Nigeria.
Enyia, Charles Daniel, Department of Marketing, University of Port Harcourt, Nigeria.
DOI: https://doi.org/10.5281/zenodo.2598143