Does Information Technology Help Fish Marketing? A Review for A Preferability Fish Marketing in North Sumatera, Indonesia
Author (s)
Arsyad Lubis, Muhammad Akbar Siregar, Maksyum Syahri Lubis & Andre Hasudungan Lubis
Abstract
The integration of Information Technology in fish marketing has become a neglected issue in North Sumatera, Indonesia. As located in the Malacca Strait and the Indian Ocean, the territorial waters of North Sumatra expect to bring many benefits to both community and government in the fisheries sector. Marketing as the part of a business to interact the producers and consumers is required to achieve optimal utilization in managing fisheries catches for marine products Marketing Mix as the tactical marketing tools can be applied into IT applications and tools. Promotion, Product, Place, Price, Process, People and Physical Evidence as the 7Ps of Marketing Mix has been touched by the fashion of this technology. This paper proposed five stages should carry out to fulfil an IT–integration fish marketing. Literature review and concepts regarding the relationship between IT tools and fish marketing are critically assessed.
Key words: Information Technology, Fisheries, Fish Marketing, Marketing Mix, North Sumatra.
| Title: | Does Information Technology Help Fish Marketing? A Review for A Preferability Fish Marketing in North Sumatera, Indonesia |
|---|---|
| Author: |
Arsyad Lubis, Muhammad Akbar Siregar, Maksyum Syahri Lubis & Andre Hasudungan Lubis |
| Journal Name: | International Journal of Science and Business |
| Website: | ijsab.com |
| ISSN: | ISSN 2520-4750 (Online), ISSN 2521-3040 (Print) |
| DOI: | https://doi.org/10.5281/zenodo.3346913 |
| Media: | Online |
| Volume: | 3 |
| Issue: | 4 |
| Acceptance Date: | 19/07/2019 |
| Date of Publication: | 23/07/2019 |
| PDF URL: | https://ijsab.com/wp-content/uploads/379.pdf |
| Free download: | Available |
| Page: | 105-115 |
| First Page: | 105 |
| Last Page: | 115 |
| Paper Type: | Research Paper |
| Current Status: | Published |
Cite This Article:
Arsyad Lubis, Muhammad Akbar Siregar, Maksyum Syahri Lubis & Andre Hasudungan Lubis (2019). Does Information Technology Help Fish Marketing? A Review for A Preferability Fish Marketing in North Sumatera, Indonesia. International Journal of Science and Business, 3(4), 105-115. doi: https://doi.org/10.5281/zenodo.3346913
Retrieved from https://ijsab.com/wp-content/uploads/379.pdf
About Author (s)
Arsyad Lubis, Faculty of Social and Politic, Universitas Medan Area, North Sumatra, Indonesia
Muhammad Akbar Siregar, Faculty of Economics and Business, Universitas Medan Area, North Sumatra, Indonesia
Maksyum Syahri Lubis, Faculty of Social and Politic, Universitas Medan Area, North Sumatra, Indonesia
Andre Hasudungan Lubis (Corresponding Author), Faculty of Engineering, Universitas Medan Area, North Sumatra, Indonesia
DOI: https://doi.org/10.5281/zenodo.3346913