Factors affect Canadian Women Purchase Intention in Green Cosmetics in the Frame of Moral Obligation, Green Trust, Self-Identity, Health, Social Value, and Satisfaction
Author (s)
Ola Altabbaa & Muge Ors
Abstract
Subsequently to the international trend of the obligation to preserve environment, the cosmetic’s companies made their priorities to preserve the environment and supports the utilization of products that aims at maintaining the preservation of environment, and facing pollution. The answer of this trend was the green marketing, which focuses on the effective use of resources and aimed at giving the best value to customers and other parties without neglecting the long-term environmental and social needs. And this study goal is to investigate the relationship between green cosmetic purchase intention and the factors effect on green cosmetic purchase intention such as moral obligation, green trust, green self-identity, health consciousness, social value and satisfaction. The methodology used for this study is the quantitative method by distributing surveys on Canadian women. The founding of the study that there is a positive relation between purchase intention and social value, satisfaction and self identity, while we couldn’t find a relation between green purchase intention and green trust, moral obligation, and health consciousness.
Key words: Green Cosmetics, Green Trust, Green Purchase Intention, Satisfaction, Social Value, Self-Identity, Health, Moral Obligation.
| Title: |
Factors affect Canadian Women Purchase Intention in Green Cosmetics in the Frame of Moral Obligation, Green Trust, Self-Identity, Health, Social Value, and Satisfaction |
|---|---|
| Author: |
Ola Altabbaa & Muge Ors |
| Journal Name: | International Journal of Science and Business |
| Website: | ijsab.com |
| ISSN: | ISSN 2520-4750 (Online), ISSN 2521-3040 (Print) |
| DOI: | https://doi.org/10.5281/zenodo.3369613 |
| Media: | Online |
| Volume: | 3 |
| Issue: | 5 |
| Acceptance Date: | 14/08/2019 |
| Date of Publication: | 16/08/2019 |
| PDF URL: | https://ijsab.com/wp-content/uploads/388.pdf |
| Free download: | Available |
| Page: | 42-58 |
| First Page: | 42 |
| Last Page: | 58 |
| Paper Type: | Research Paper |
| Current Status: | Published |
Cite This Article:
Ola Altabbaa & Muge Ors (2019). Factors affect Canadian Women Purchase Intention in Green Cosmetics in the Frame of Moral Obligation, Green Trust, Self-Identity, Health, Social Value, and Satisfaction. International Journal of Science and Business, 3(5), 42-58. doi: https://doi.org/10.5281/zenodo.3369613
Retrieved from https://ijsab.com/wp-content/uploads/388.pdf
About Author (s)
Ola Altabbaa (corresponding author), Department Business Administration, Istanbul Aydin University, Turkey.
Muge Ors, Lecturer, Department of Business Administration, Istanbul Aydin University, Turkey.
DOI: https://doi.org/10.5281/zenodo.3369613