ISSN: 2520-4750 (Online), 2521-3040 (Print)

Women in Selling Profession at Barisal City, Bangladesh: Challenges and A Way Forward

Author (s)

Fatema-Tuz-Zohora & Dilafroze Khanam


Women have been performing active roles in families since ages. And at present they are furthermore acknowledged for their contribution in their workplace and they are also involved in varied array of activities .They are now performing even more challenging job like sales. And in Bangladesh there is no exception too. The study tries to find out the challenges faced by the Bangladeshi working women who are in sales profession. The study also attempts to find out the possible remedies for them so that they can be able to use their full potentials to balance their family and professional life. The current study surveyed only women employees of sales profession in Barisal city in Bangladesh. By using the mixed method approach primary data was collected from 100 working women from different sectors in sales profession. The data collection techniques included face to face interviews, Focus Group Discussions (FGDs), questionnaire and observation. And Secondary data were collected from different books, journals, documentaries, internet, etc. Data were collected through convenience sampling method. The questionnaire consisted of 16 close ended and 4 open ended questions to meet the objectives of the study. To analyze the data of the open ended questionnaires the researcher used the judgmental method. And After collecting the raw data of close ended questionnaires, the researchers convert the data and analyze the findings by using frequency distribution and simple percentage method. The women who are in sales professions are facing diverse challenges like-family restrictions, different social and security challenges, gender discriminations in case of salary, promotions and workloads, health injuries and balancing family and professional life. The findings revels that the scenario will not be changed rapidly however, if the recommendations are followed properly then there are vast opportunities that will make them able to face and to lessen up such challenges.

Key words: Sales, Women, Women in sales, Challenges, Solution, Bangladesh.

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Title:Women in Selling Profession at Barisal City, Bangladesh: Challenges and A Way Forward
Author:Fatema-Tuz-Zohora & Dilafroze Khanam
Journal Name:International Journal of Science and Business
ISSN:ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
Media:Online & Print
Acceptance Date:24/10/2019
Date of Publication:30/10/2019
Free download:Available
First Page:127
Last Page:139
Paper Type:Research Paper
Current Status:Published

Cite This Article:

Fatema-Tuz-Zohora & Dilafroze Khanam (2019). Women in Selling Profession at Barisal City, Bangladesh: Challenges and A Way Forward, International Journal of Science and Business, 3(6), 127-139. doi:

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About Author (s)

Fatema-Tuz-Zohora (Corresponding Author), Assistant Professor, Department of Marketing, University of Barisal, Barisal-8200, Bangladesh.

Dilafroze Khanam, Assistant Professor, Department of Sociology, University of Barisal, Barisal-8200, Bangladesh.


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