Strategic Planning of Public relations – Reducing uncertainty in Decision making
Ana Matias & Luis Cardoso
Nowadays, corporate communication can’t be fully understood without the contribution of public relations. Publics are fundamental for all corporations and ways to communicate with them have gained new challenges, products and solutions due to social changes and ICT technologies available and furthermore due to new needs from different publics. For this reason, the desired level of action improvement in each project should be calculated to arrive at the best set of cost / outcome measures. As the actions are implemented and the results measured it can be said that the Public Relations Plan is continuously recycled All this leeds corporate communication to evolve to a more careful, wide and accurate strategic planning.
Key words: Communication, Corporate Communication, Public Relations, Publics, Strategic Planning, ICT.
|Title:||Strategic Planning of Public relations – Reducing uncertainty in Decision making|
|Author:||Ana Matias & Luis Cardoso|
|Journal Name:||International Journal of Science and Business|
|ISSN:||ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)|
|Date of Publication:||19/11/2019|
|Paper Type:||Research Paper|
Cite This Article:
Matias, A. & Cardoso, L. (2019). Strategic Planning of Public relations – Reducing uncertainty in Decision making. International Journal of Science and Business, 3(6), 203-214. doi: https://doi.org/10.5281/zenodo.3547481
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About Author (s)
Ana Matias, PhD, Full Professor, Polytechnic Institute of Viseu and Centre for Studies in Education and Innovation, Portugal.
Luis Cardoso, PhD, Full Professor, Polytechnic Institute of Portalegre and Centre for Comparative Studies – University of Lisbon, Portugal.