ISSN: IJSB: 2520-4750 (Online), 2521-3040 (Print) JSR : 2708-7085 (online)

Financial literacy and entrepreneurial sustainability of women investment groups in Nairobi, Kenya

 Author (s)

Florence Wanjiru Githaiga & Hannah Orwa Bula (PhD)

Abstract

Though entrepreneurial sustainability of women investment groups and businesses is integral to economic sustainability they are severely faced by a number of challenges in the quest of seeking entrepreneurial sustainability. This was quite evident during the COVID-19 pandemic where three in five businesses owned by women collapsed or downsized; resulting to job losses, and difficulties in accessing financing. This had a cascading effect on their sustainability, raising questions on the general sustainability of women investment groups and businesses. The most recurring problem that surfaced is that there exist substantial financial literacy gaps among these women groups that predispose them to financial challenges. It is on this premise that this study aimed to assess how financial literacy influence entrepreneurial sustainability of women investment groups in Nairobi. The study was anchored on human capital theory and employed descriptive research design. It targeted chairpersons drawn from 17000 groups; out of which a sample of 284 was used. The primary data was collected using semi-structured questionnaires that were self-administered. The results indicated that financial literacy had a strong positive influence on entrepreneurial sustainability of women investment groups. This powerful association emphasized the essential role played by financial literacy in empowering the women with fundamentals of financial management knowledge and skills that enable them to make sound financial and investment decision that bolsters not only growth but also entrepreneurial sustainability of their investment activities and businesses. In the light of this, the study recommended prioritization of financial education and literacy programs by all women investment groups; as well as customer-tailoring them to fulfill the diverse needs of each group. Additionally, it recommends that there should equity in access to financial education among women of all backgrounds. Equally, there should be increased collaboration and partnership between micro-financial institutions and women investment groups to promote access to credit, investment opportunities and other financial services; as well as development of policies that encourage financial inclusion.

Keywords: Entrepreneurial sustainability, Financial literacy, Financial management, Women empowerment.

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Title: Financial literacy and entrepreneurial sustainability of women investment groups in Nairobi, Kenya
Author: Florence Wanjiru Githaiga & Hannah Orwa Bula (PhD)
Journal Name: International Journal of Science and Business
Website: ijsab.com
ISSN: ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI: https://doi.org/10.58970/IJSB.2265
Media: Online
Volume: 30
Issue: 1
Issue publication (Year): 2023
Acceptance Date: 03/12/2023
Date of Publication: 06/12/2023
PDF URL: https://ijsab.com/wp-content/uploads/2265.pdf
Free download: Available
Page: 55-66
First Page: 55
Last Page: 66
Paper Type: Research paper
Current Status: Published

 

Cite This Article:

Florence Wanjiru Githaiga & Hannah Orwa Bula (2023). Financial literacy and entrepreneurial sustainability of women investment groups in Nairobi, Kenya. International Journal of Science and Business, 30(1), 55-66.  DOI: https://doi.org/10.58970/IJSB.2265

Retrieved from https://ijsab.com/wp-content/uploads/2265.pdf

About Author (s)

Florence Wanjiru Githaiga, Masters of Business Administration Candidate, Department of Business Administration, School of Business Economics and Tourism, Kenyatta University.

 Hannah Orwa Bula (PhD), Senior Lecturer, Department of Business Administration, School of Business Economics and Tourism, Kenyatta University.

 

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DOI: https://doi.org/10.58970/IJSB.2265

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