Enhancing Multilingual Environment Services at the University of Derby: A Reflective Commentary and Marketing Analysis
Author (s)
Le Li, Noor Azlin Ismail, Choo Wei Chong, Jian Hua Zeng, & Qing Qing Ma
Abstract
This research focuses on the implementation of Multilingual Environment services at the University of Derby, aimed at enhancing customer satisfaction and organizational development. The study encompasses a reflective commentary and marketing analysis, evaluating the features, servuction, services theatre, and promotion strategies of the new services. Through the application of Lovelock’s classification of services and the servuction Framework, the study analyzes the intangibility, inseparability, variability, perishability, and rental/access factors of the Multilingual Environment services. Anticipated potential problems are identified, and solutions are proposed to address staff emotional issues and ensure effective service delivery. Additionally, a comprehensive marketing mix strategy, including product, price, place, promotion, people, process, and physical evidence, is developed to promote the new services. Furthermore, a reflective commentary highlights the necessary skills and knowledge for effective management, emphasizing the importance of time management, communication, critical thinking, and problem-solving abilities. Overall, this research provides valuable insights into the implementation of Multilingual Environment services, offering recommendations for improvement and emphasizing the potential for enhancing customer satisfaction and organizational success at the University of Derby.
Keywords: Multilingual Environment, Service Implementation, Higher Education, Customer Satisfaction, Marketing Analysis, Service Quality, Organizational Development.
| Title: | Enhancing Multilingual Environment Services at the University of Derby: A Reflective Commentary and Marketing Analysis |
|---|---|
| Author: | Le Li, Noor Azlin Ismail, Choo Wei Chong, Jian Hua Zeng, & Qing Qing Ma |
| Journal Name: | International Journal of Science and Business |
| Website: | ijsab.com |
| ISSN: | ISSN 2520-4750 (Online), ISSN 2521-3040 (Print) |
| DOI: | https://doi.org/10.58970/IJSB.2300 |
| Media: | Online |
| Volume: | 32 |
| Issue: | 1 |
| Issue publication (Year): | 2024 |
| Acceptance Date: | 10/02/2024 |
| Date of Publication: | 20/02/2024 |
| PDF URL: | https://ijsab.com/wp-content/uploads/2300.pdf |
| Free download: | Available |
| Page: | 122-135 |
| First Page: | 122 |
| Last Page: | 135 |
| Paper Type: | Research paper |
| Current Status: | Published |
Funding: The authors acknowledge receiving financial support for the research, authorship, and publication of this article from the 2021 Provincial Quality Engineering Project offline course “Strategic Management” (Project number: 2021xxkc082)
Cite This Article:
Le Li, Noor Azlin Ismail, Choo Wei Chong, Jian Hua Zeng, & Qing Qing Ma (2024). Enhancing Multilingual Environment Services at the University of Derby: A Reflective Commentary and Marketing Analysis. International Journal of Science and Business, 32 (1), 122-135. DOI: https://doi.org/10.58970/IJSB.2300
Retrieved from https://ijsab.com/wp-content/uploads/2300.pdf
About Author (s)
Le Li, The School of Economic and Management in Universiti Putra Malaysia, Malaysia. & Anhui Institute of Information Technology, The School of Management and Engineering, Wuhu, Anhui Province，24100, China.
Noor Azlin Ismail (Corresponding Author), The School of Economic and Management in Universiti Putra Malaysia, Malaysia. Email: azlin_is@upm.edu.my
Choo Wei Chong, The School of Economic and Management in Universiti Putra Malaysia,
Jian Hua Zeng, School of Chemistry and Life Science，Hubei University of Education，Wuhan 430205，China.
Qing Qing Ma, University of Nottingham Malaysia, Malaysia.
DOI: https://doi.org/10.58970/IJSB.2300