ISSN: IJSB: 2520-4750 (Online), 2521-3040 (Print) JSR : 2708-7085 (online)

Digital Marketing in Bangladesh during the COVID-19

 Author (s)

Fatema-Tuz-Zohora & Riffat Shabnam


The COVID-19 pandemic has severely devitalized the wheels of the global economy. As a part of the global economy, Bangladesh has also faced the debilitating effects of a worldwide economic shutdown. Financial, trade and commerce, economic, banking, agricultural, and industrial – all the prolific sectors seem to be heavily affected by deadly clutches of the COVID-19 pandemic both locally and globally. However, a different scenario has been observed in the digital marketing sectors around the world. Since the novel coronavirus is highly contagious and deadly and spreads out mostly in physical contact, traditional marketing, sales, shopping, and business have started debilitating from its beginning in 2020. As a consequence, online sales and digital transformation have dramatically been accelerated in Bangladesh in recent times. Though the digital marketing sector of Bangladesh is still in its infancy, our country has experienced a revolutionary rise in digital marketing due to the COVID-19 pandemic. That is, this deadly virus has shown us that this sector has huge prospects and prosperity in flourishing our enterprises and businesses through digitalization and the assistance of the ICT industry. This study aims at presenting the current scenario of digital marketing of Bangladesh amidst the COVID-19 pandemic and pointing out the challenges and drawbacks in this sector. Findings suggest that immediate policy initiatives be taken to develop the digital marketing sector of Bangladesh.

Keywords: COVID-19, Digitalization, Digital marketing, Digital marketing in Bangladesh.

Download PDF

Title: Digital Marketing in Bangladesh during the COVID-19
Author: Fatema-Tuz-Zohora & Riffat Shabnam
Journal Name: International Journal of Science and Business
ISSN: ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
Media: Online & Print
Volume: 37
Issue: 1
Issue publication (Year): 2024
Acceptance Date: 24/05/2024
Date of Publication: 27/05/2024
Free download: Available
Page: 17-31
First Page: 17
Last Page: 31
Paper Type: Research paper
Current Status: Published


Cite This Article:

Fatema-Tuz-Zohora & Riffat Shabnam (2024). Digital Marketing in Bangladesh during the COVID-19. International Journal of Science and Business, 37 (1), 17-31. DOI:

Retrieved from

About Author (s)


Fatema-Tuz-Zohora (Corresponding author), Associate Professor, Department of Marketing, University of Barisal, Barisal-8200, Bangladesh.

Riffat Shabnam, Assistant Professor, Department of Marketing, Dhaka Commerce College, Mirpur, Dhaka-1216, Bangladesh.


Download PDF


This Post Has Been Viewed 276 Times

Copyright @ IJSAB-International