ISSN: IJSB: 2520-4750 (Online), 2521-3040 (Print) JSR : 2708-7085 (online)

Educational Broadcasting and Socio-Economic Development of Rural Communities in Mbarara District, Uganda

Author (s)

Sabiiti Mulema Posiano, Prof. Faustino L. Orach-Meza & Dr. Regis Zombeire

Abstract

The elimination of poverty, increased productivity and employment is only possible with improvements in socio-economic development which however, remains dismal to the rural communities of Mbarara District. The study as its main purpose examined the influence of educational community radio broadcasting on socio-economic development among rural communities of Mbarara district so as to derive a framework for broadcasting to enhance socio-economic development among listeners. The study as a methodological stance adopted a cross sectional survey design followed both quantitative and qualitative research approaches. Questionnaire, open-ended and interviews and focus group discussion methods were used. The data was collected using questionnaires from 250 randomly selected, interview guides and focus group discussion tools were applied. The data was analysed at descriptive and inferential levels using SPSS Version 20.0. The results showed that education broadcasting related to government programmes (β = 0.283, p = 0.03) had a significant positive influence on the socio-economic development of rural communities in Mbarara district. The study recommends among others the need for management of community radios in collaboration with media team to prioritize broadcasts that promote children immunization in addition to agricultural practices as well as embracing listenership to radio programs that provide information on sanitation and hygiene as a health promotion tool.

Keywords: Community Radio, Rural communities, Socio-Economic development, Broad casting services, Education.

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Title: Educational Broadcasting and Socio-Economic Development of Rural Communities in Mbarara District, Uganda
Author: Sabiiti Mulema Posiano, Prof. Faustino L. Orach-Meza & Dr. Regis Zombeire
Journal Name: International Journal of Science and Business
Website: ijsab.com
ISSN: ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI: https://doi.org/10.58970/IJSB.2390
Media: Online
Volume: 37
Issue: 1
Issue publication (Year): 2024
Acceptance Date: 16/06/2024
Date of Publication: 22/06/2024
PDF URL: https://ijsab.com/wp-content/uploads/2390.pdf
Free download: Available
Page: 133-145
First Page: 133
Last Page: 145
Paper Type: Research Paper
Current Status: Published

 

Cite This Article:

Sabiiti Mulema Posiano, Faustino L. Orach-Meza & Regis Zombeire (2024). Educational Broadcasting and Socio-Economic Development of Rural Commuinities in Mbarara District, Uganda. International Journal of Science and Business, 37(1), 133-145. DOI: https://doi.org/10.58970/IJSB.2390

Retrieved from https://ijsab.com/wp-content/uploads/2390.pdf

 

About Author (s)

Sabiiti Mulema Posiano (Corresponding author), PhD Student, Nkumba University, Entebbe, Uganda.

Prof. Faustino L. Orach-Meza, Senior Lecturer, Nkumba University, Entebbe, Uganda.

Dr. Regis Zombeire, Nkumba, Senior Lecturer, Kyambogo University, Kampala, Uganda.

 

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DOI: https://doi.org/10.58970/IJSB.2390

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