ISSN: IJSB: 2520-4750 (Online), 2521-3040 (Print) JSR : 2708-7085 (online)

Factors influencing Art consumption’s behavior intention: A study from China

Author (s)

Luo Zhi Wei

Abstract

Art consumption’s behavioral intention analysis is one of the core links of art consumption’s behavioral analysis. The influencing factors of art consumption’s behavior intention and their relationship explain the mechanism of art consumption’s behavior intention, and the relevant research results can lay a good foundation for the in-depth study of art consumption’s behavior theory. This quantitative paper found out that it is of great theoretical and practical significance to study art consumption’s theory on the formation mechanism of behavioral intention. The innovation of this paper mainly includes the following two aspects. Firstly, the concept of art consumption’s behavioral intention is defined, and its characteristics are analyzed. The second is to construct a model of art consumption’s behavioral intention.

Keywords: Art Consumption’s Behavior Intention, Will Control, Consumer Attitude, China.

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Title: Factors influencing Art consumption’s behavior intention: A study from China
Author: Luo Zhi Wei
Journal Name: International Journal of Science and Business
Website: ijsab.com
ISSN: ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI: https://doi.org/10.58970/IJSB.2391
Media: Online
Volume: 37
Issue: 1
Issue publication (Year): 2024
Acceptance Date: 23/06/2024
Date of Publication: 25/06/2024
PDF URL: https://ijsab.com/wp-content/uploads/2391.pdf
Free download: Available
Page: 146-155
First Page: 146
Last Page: 155
Paper Type: Research Paper
Current Status: Published

 

Cite This Article:

Luo Zhi Wei (2024). Factors influencing Art consumption’s behavior intention: A study from China. International Journal of Science and Business, 37(1), 146-155. DOI: https://doi.org/10.58970/IJSB.2391

Retrieved from https://ijsab.com/wp-content/uploads/2391.pdf

About Author (s)

Luo Zhi Wei, Lincoln University College, Malaysia.

 

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DOI: https://doi.org/10.58970/IJSB.2391

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