ISSN: IJSB: 2520-4750 (Online), 2521-3040 (Print) JSR : 2708-7085 (online)

Unveiling the Impact of Value Propositions on Value Creation in Chinese Health Service Enterprises: A Customer Participation Perspective

 Author (s)

Xiaodong Bai

Abstract

This research investigates the impact of value propositions in Chinese health service enterprises on value creation, with a focus on customer participation as a mediating variable. Employing a dual dimension framework, the study identifies three formal stages in the value creation process: labor production, circulation and exchange, and consumption experience. Through empirical analysis involving 303 valid questionnaire responses, it was found that value propositions exert direct or indirect influence on value creation, mediated by customer participation. Furthermore, customer perceived value was found to positively moderate the relationship between customer participation and value creation. Practical implications suggest the importance of prioritizing use value creation, establishing mechanisms to address contract violations, and reshaping societal expectations towards value. However, limitations include potential oversight of implicit value propositions and challenges in quantitatively measuring usage value. Future research may explore alternative data sources and refine measurement techniques for a deeper understanding of value creation in service industries.

Keywords: value proposition, value creation, customer participation, customer perceived value, health service enterprises

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Title: Unveiling the Impact of Value Propositions on Value Creation in Chinese Health Service Enterprises: A Customer Participation Perspective
Author: Xiaodong Bai
Journal Name: International Journal of Science and Business
Website: ijsab.com
ISSN: ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI: https://doi.org/10.58970/IJSB.2401
Media: Online
Volume: 38
Issue: 1
Issue publication (Year): 2024
Acceptance Date: 24/05/2024
Date of Publication: 26/05/2024
PDF URL: https://ijsab.com/wp-content/uploads/2401.pdf
Free download: Available
Page: 1-17
First Page: 1
Last Page: 17
Paper Type: Research paper
Current Status: Published

 

Cite This Article:

Xiaodong Bai (2024). Unveiling the Impact of Value Propositions on Value Creation in Chinese Health Service Enterprises: A Customer Participation Perspective. International Journal of Science and Business, 38(1), 1-17. doi: https://doi.org/10.58970/IJSB.2401

Retrieved from https://ijsab.com/wp-content/uploads/2401.pdf

About Author (s)

Xiaodong Bai, Centre of Postgraduate Studies, Asia Metropolitan University (AMU), Malaysia.

 

 

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DOI: https://doi.org/10.58970/IJSB.2401

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