ISSN: IJSB: 2520-4750 (Online), 2521-3040 (Print) JSR : 2708-7085 (online)

Exploring the Nexus of Corporate Social Responsibility, Innovation Capability, and Organizational Performance: Evidence from Rural Commercial Banks in China

 Author (s)

Lijun Fan

Abstract

This study investigates the impact of corporate social responsibility (CSR) on innovation capability and organizational performance in China’s rural commercial banks. Utilizing a robust evaluation index system, the research quantitatively assesses CSR and its dimensions: economic, legal, moral, and charitable responsibilities. Findings indicate that CSR positively influences organizational performance and innovation capability. Moreover, innovation capability significantly enhances organizational performance and partially mediates the relationship between CSR and organizational performance. The research also highlights the moderating role of an organizational innovation atmosphere, where colleague support, supervisor support, and organizational support strengthen the relationship between innovation capability and organizational performance. These insights underscore the critical role of CSR in driving innovation and organizational success in the rural banking sector. Further research is recommended to explore additional mediating mechanisms and broaden the sample scope for more comprehensive results.

Keywords: Corporate Social Responsibility, Innovation Capability, Organizational Performance, Rural Commercial Banks, China.

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Title: Exploring the Nexus of Corporate Social Responsibility, Innovation Capability, and Organizational Performance: Evidence from Rural Commercial Banks in China
Author: Lijun Fan
Journal Name: International Journal of Science and Business
Website: ijsab.com
ISSN: ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI: https://doi.org/10.58970/IJSB.2403
Media: Online
Volume: 38
Issue: 1
Issue publication (Year): 2024
Acceptance Date: 24/05/2024
Date of Publication: 26/05/2024
PDF URL: https://ijsab.com/wp-content/uploads/2403.pdf
Free download: Available
Page: 35-53
First Page: 35
Last Page: 53
Paper Type: Research paper
Current Status: Published

 

Cite This Article:

Lijun Fan (2024). Exploring the Nexus of Corporate Social Responsibility, Innovation Capability, and Organizational Performance: Evidence from Rural Commercial Banks in China. International Journal of Science and Business, 38(1), 35-53. DOI: https://doi.org/10.58970/IJSB.2403

Retrieved from https://ijsab.com/wp-content/uploads/2403.pdf

 

About Author (s)

Lijun Fan, Centre of Postgraduate Studies, Asia Metropolitan University (AMU), Malaysia.

 

 

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DOI: https://doi.org/10.58970/IJSB.2403

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