ISSN: IJSB: 2520-4750 (Online), 2521-3040 (Print) JSR : 2708-7085 (online)

Enhancing Innovation Capabilities: The Role of Market Orientation and Collaboration in Guangdong’s IoT Sector

 Author (s)

Jin Li

Abstract

This study investigates the impact of market orientation and collaboration with supply chain members on product innovation performance in Guangdong IoT companies. Empirical analysis reveals that both dominant and reactive market orientations positively influence collaboration with supply chain members and product innovation performance. The study identifies three dimensions of innovation competency—strategic collaboration, research and development collaboration, and marketing collaboration—and highlights their mediating role in the relationship between market orientation and product innovation performance. Moreover, environmental turbulence moderates the impact of market orientation on product innovation performance, emphasizing the importance of aligning market strategies with external conditions. These findings contribute to theoretical understanding and offer practical insights for Guangdong IoT companies to enhance their innovation capabilities and drive product innovation in dynamic market environments.

Keywords: Market orientation, Collaboration, Supply chain, Innovation performance, IoT, Environmental turbulence.

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Title: Enhancing Innovation Capabilities: The Role of Market Orientation and Collaboration in Guangdong’s IoT Sector
Author: Jin Li
Journal Name: International Journal of Science and Business
Website: ijsab.com
ISSN: ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI: https://doi.org/10.58970/IJSB.2406
Media: Online
Volume: 38
Issue: 1
Issue publication (Year): 2024
Acceptance Date: 24/05/2024
Date of Publication: 26/05/2024
PDF URL: https://ijsab.com/wp-content/uploads/2406.pdf
Free download: Available
Page: 99-119
First Page: 99
Last Page: 119
Paper Type: Research paper
Current Status: Published

 

Cite This Article:

Jin Li (2024). Enhancing Innovation Capabilities: The Role of Market Orientation and Collaboration in Guangdong’s IoT Sector. International Journal of Science and Business, 38(1), 99-119. DOI: https://doi.org/10.58970/IJSB.2406

Retrieved from https://ijsab.com/wp-content/uploads/2406.pdf

About Author (s)

Jin Li , Centre of Postgraduate Studies, Asia Metropolitan University (AMU), Malaysia.

 

 

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DOI: https://doi.org/10.58970/IJSB.2406

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