ISSN: IJSB: 2520-4750 (Online), 2521-3040 (Print) JSR : 2708-7085 (online)

Unraveling the Nexus between Entrepreneurial Orientation, Effect Reasoning, and Digital Transformation in Enterprises

 Author (s)

Hui Ding

Abstract

This study investigates the intricate relationship between entrepreneurial orientation (EO), effect reasoning (ER), and digital transformation (DT) in enterprises. Drawing on established literature, it hypothesizes that EO positively influences ER formation, which, in turn, fosters DT. The research employs a quantitative approach, utilizing regression analysis to test the proposed hypotheses. Findings indicate a direct positive relationship between EO and DT, suggesting that enterprises with higher EO are more inclined towards digital initiatives. Additionally, the study reveals that EO promotes the formation of different patterns of ER, including experimental, flexible, pre-commitment, and tolerable loss reasoning. Importantly, ER emerges as a significant predictor of DT, mediating the relationship between EO and DT. These findings underscore the pivotal role of ER as a cognitive mechanism driving digital transformation efforts in enterprises. The study contributes to the literature by providing empirical evidence of the interplay between EO, ER, and DT, offering insights for practitioners seeking to navigate the complexities of digital transformation.

Keywords: Entrepreneurial orientation, Effect reasoning, Interface management, Digital transformation, Mediation analysis, Moderation analysis, Cognitive adaptability, Strategic governance.

Download PDF

Title: Unraveling the Nexus between Entrepreneurial Orientation, Effect Reasoning, and Digital Transformation in Enterprises
Author: Hui Ding
Journal Name: International Journal of Science and Business
Website: ijsab.com
ISSN: ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI: https://doi.org/10.58970/IJSB.2428
Media: Online
Volume: 39
Issue: 1
Issue publication (Year): 2024
Acceptance Date: 25/05/2024
Date of Publication: 27/05/2024
PDF URL: https://ijsab.com/wp-content/uploads/2428.pdf
Free download: Available
Page: 143-161
First Page: 143
Last Page: 161
Paper Type: Research paper
Current Status: Published

 

Cite This Article:

Hui Ding (2024). Unraveling the Nexus between Entrepreneurial Orientation, Effect Reasoning, and Digital Transformation in Enterprises. International Journal of Science and Business, 39 (1), 143-161. DOI: https://doi.org/10.58970/IJSB.2428

Retrieved from https://ijsab.com/wp-content/uploads/2428.pdf

 

About Author (s)

Hui Ding, Centre of Postgraduate Studies, Asia Metropolitan University (AMU), Malaysia.

 

Download PDF

DOI: https://doi.org/10.58970/IJSB.2428

This Post Has Been Viewed 289 Times

Copyright @ IJSAB-International