An empirical Study on Smartphone based E-tourism Service Factors in Bangladesh
Tourism is an information sensitive sector which generally offers services to the visitors. And success of this industry largely depends on authentic information and proper communication. Smartphone is one of the most popular forms of communication all over the world. Now-a-days, more than 60% people use smartphone and internet which helps people to search information before, during and after travel and make proper travel decisions. This study tries to identify the relationship among services of smartphone and e-tourism. And able to find out that smartphone based services like information search, e-ticketing, e-reservation, e-passport, online visa processing, e-payment, e-marketing, e-itinerary, location tracker, e-travel guide help tourists to enjoy a comfortable and hassle-free travel. This research is empirical in nature and both qualitative and quantitative statistical methods are used. Data are collected from both primary (Five Point Liker Scale Questionnaire is used for conducting the survey, sample size was 250 respondents) and secondary (journals, books, websites and others) data sources. Two hypotheses are tested; as well as ANOVA, coefficient and regression analysis are done for identifying relationships among dependent and independent variables and proving hypothesis. After completing analysis some recommendations are made how smartphone based services help to promote e-tourism services. This study basically carried out to identify the smartphone based services which mediate e-tourism services in Bangladesh.
Key words: E-tourism, Smartphone, E-tourism services, Influential service factors, Bangladesh.
|Title:||An empirical Study on Smartphone based E-tourism Service Factors in Bangladesh|
|Journal Name:||International Journal of Science and Business|
|ISSN:||ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)|
|Media:||Online & Print|
|Date of Publication:||12/02/2020|
|Paper Type:||Research Paper|
Cite This Article:
Shelamony Hafsa (2020). An empirical study on smartphone based e-tourism service factors in Bangladesh. International Journal of Science and Business, 4(1), 185-199. doi: 10.5281/zenodo.3665349
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About Author (s)
Shelamony Hafsa, Lecturer of International Tourism and Hospitality Management department, School of Business, Primeasia University, Bangladesh.