ISSN: IJSB: 2520-4750 (Online), 2521-3040 (Print) JSR : 2708-7085 (online)

Theoretical Inspection and Rethink of Marketing Mix

Author (s)

Ismat Ara Eti & Md. Murshedul Bari


The world is relentlessly changing which creating new trades. A few ages past, speediness of these revolutions, maybe it was every fasten of years or every decade, but straightaway, every year or every month we are nearsighted new goods and products that in the history there was not any kind of them. Every company should not neglect to take virtuous maintenance of customers that helps to partake the right planning and aiming people, the right product or service, right place or distribution, right price, right promotion, right physical and psychological evidence, with the right amount of productivity & quality performance in carrying the Ps of Marketing. This paper aims to undertake an extensive literature review from the past studies related to the concept of the marketing mix and descriptive analysis is used to analyze the best practice among the 8Ps or more Ps of marketing mix towards business performance. Equally, a tool of marketing strategy and theoretical framework grants a view of different theories of marketing mix where marketers should be considered before launching a product. Firms should plan a targeted approach on these different components which help the firm in formulating strategic decisions. The study provides managers with theoretical guidance and concept on how the marketing mix will improve the organization’s performance.

 Keywords: Marketing Mix, History, Pros and Cons, Elements, Five product level, Product Life cycle..

Download PDF

Title: Theoretical Inspection and Rethink of Marketing Mix
Author: Ismat Ara Eti & Md. Murshedul Bari
Journal Name: International Journal of Science and Business
ISSN: ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
Media: Online
Volume: 4
Issue: 10
Acceptance Date: 09/09/2020
Date of Publication: 15/09/2020
Free download: Available
Page: 77-87
First Page: 77
Last Page: 87
Paper Type: Literature Review
Current Status: Published

Cite This Article:

Ismat Ara Eti & Md. Murshedul Bari (2020). Theoretical Inspection And Rethink of Marketing Mix. International Journal of Science and Business, 4(10), 77-87. doi:

Retrieved from


About Author (s)

Ismat Ara Eti (corresponding author), Independent University, Bangladesh.

Md. Murshedul Bari, Daffodil International University, Bangladesh.


Download PDF


This Post Has Been Viewed 121 Times

Copyright @ IJSAB-International