Shifts in Consumer Behavior Due to Corona Pandemic: A Case of Tourism and Hospitality Sector in Bangladesh
Author (s)
Nishat Nigar & Md. Rukon Miah
Abstract
The study objective is to examine the shifts in consumer behavior during corona pandemic in tourism and hospitality sector in Bangladesh. Convenience type non-probability sampling is used in this research paper and sample size is 150 which are collected from students, teachers and service holders in Dhaka, and Cumilla district area. Descriptive statistics, five rating likert scale and paired sample t-test applied in this research paper to collect data and a focus group including 12 respondents is also created for gathering respondent’s opinions about the effect of corona pandemic on restaurants, transportations, hotels and motels. In light of research analysis this research finds that there is a shift in consumer behavior in tourism and hospitality sector due to corona pandemic. Home quarantine, lockdown, physical stress, government rules and regulations have immense impact on consumer’s income, consumption, visiting tourist spot due to COVID-19. The study also discloses that consumers are using mask in public places and they are not preferring to purchase foods from restaurant. The findings of this paper may help tourism and hospitality industry to overcome any current and also future pandemic situation. The study also discloses practical guidelines for the tourist, passengers, travelers, restaurants customers and owners and travel agencies to formulate progress of tactical decisions in any pandemic situations. This research might illustrates a frontier study, analytically investigate the potential impacts of COVID-19 on shifts in consumer behavior in tourism and hospitality sector in Bangladesh and how the tourism and hospitality sector may respond to such shifts in the future.
Keywords: Consumer Behavior, Tourism and Hospitality Sector, Corona Pandemic, Lockdown, Paired Samples T-Test.
| Title: |
Shifts in Consumer Behavior Due to Corona Pandemic: A Case of Tourism and Hospitality Sector in Bangladesh |
|---|---|
| Author: | Nishat Nigar & Md. Rukon Miah |
| Journal Name: | International Journal of Science and Business |
| Website: | ijsab.com |
| ISSN: | ISSN 2520-4750 (Online), ISSN 2521-3040 (Print) |
| DOI: | https://doi.org/10.5281/zenodo.4282021 |
| Media: | Online & Print |
| Volume: | 4 |
| Issue: | 12 |
| Acceptance Date: | 14/11/2020 |
| Date of Publication: | 20/11/2020 |
| PDF URL: | https://ijsab.com/wp-content/uploads/631.pdf |
| Free download: | Available |
| Page: | 123-135 |
| First Page: | 123 |
| Last Page: | 135 |
| Paper Type: | Research Paper |
| Current Status: | Published |
Cite This Article:
Nishat Nigar & Md. Rukon Miah (2020). Shifts in Consumer Behavior Due to Corona Pandemic: A Case of Tourism and Hospitality Sector in Bangladesh. International Journal of Science and Business, 4(12), 123-135. doi: https://doi.org/10.5281/zenodo.4282021
Retrieved from https://ijsab.com/wp-content/uploads/631.pdf
About Author (s)
Nishat Nigar, MBA, University of Rajshahi, Lecturer, Department of Marketing, Comilla University, Cumilla, Bangladesh. Email: nishatmkt09@gmail.com
Md. Rukon Miah (corresponding author), BBA student, Department of Marketing, Comilla University, Cumilla, Bangladesh. Email: rukon.mkt10@gmail.com
DOI: https://doi.org/10.5281/zenodo.4282021