Market Orientation Balance and Resource Bricolage: Drivers of Innovation Performance in Chinese Mattress Enterprises
Author (s)
Zhiqi Zhang
Abstract
This study examines the relationship between market-oriented equilibrium and innovation performance in Chinese mattress enterprises, with a focus on the mediating role of resource bundling based on social connections. Drawing on organizational equilibrium theory, social network theory, and resource-based theory, this research constructs a conceptual model to investigate how market-oriented equilibrium influences innovation performance through resource bundling dimensions such as political connections, business connections, and research and development (R&D) connections. A questionnaire survey of 494 management personnel from Chinese mattress enterprises was conducted, and the data were analyzed using statistical methods. The results indicate that both market-oriented matching equilibrium and joint equilibrium positively affect innovation performance. Furthermore, resource bundling based on social connections significantly mediates this relationship. The scale of Chinese mattress enterprises also positively moderates the mediating effect of resource bundling on the relationship between market-oriented equilibrium and innovation performance. These findings provide theoretical and practical implications for Chinese mattress enterprises to enhance their innovation performance through market-oriented strategies and resource bundling.
Keywords: Market-Oriented Equilibrium, Resource Bundling, Social Connections, Innovation Performance, Chinese Mattress Enterprises, Moderating Effect.
| Title: | Market Orientation Balance and Resource Bricolage: Drivers of Innovation Performance in Chinese Mattress Enterprises |
|---|---|
| Author: | Zhiqi Zhang |
| Journal Name: | International Journal of Science and Business |
| Website: | ijsab.com |
| ISSN: | ISSN 2520-4750 (Online), ISSN 2521-3040 (Print) |
| DOI: | https://doi.org/10.58970/IJSB.2519 |
| Media: | Online |
| Volume: | 43 |
| Issue: | 1 |
| Issue publication (Year): | 2025 |
| Acceptance Date: | 4/12/2024 |
| Date of Publication: | 5/12/2024 |
| PDF URL: | https://ijsab.com/wp-content/uploads/2519.pdf |
| Free download: | Available |
| Page: | 94-104 |
| First Page: | 94 |
| Last Page: | 104 |
| Paper Type: | Research paper |
| Current Status: | Published |
Cite This Article:
Zhang, Z. (2025). Market Orientation Balance and Resource Bricolage: Drivers of Innovation Performance in Chinese Mattress Enterprises, International Journal of Science and Business, 43(1), 94-104. DOI: https://doi.org/10.58970/IJSB.2519
Retrieved from https://ijsab.com/wp-content/uploads/2519.pdf
About Author (s)
Zhiqi Zhang, Centre of Postgraduate Studies, Asia Metropolitan University (AMU), Johor Bahru, Malaysia.
DOI: https://doi.org/10.58970/IJSB.2519
