ISSN: 2520-4750 (Online), 2521-3040 (Print)

An Empirical Study of Enterprise Development Strategy on Business Performance in China

 Author (s)

WU QIYIN

Abstract

Based on the existing research at home and abroad, the research on the development strategy of auto parts enterprises is still less, and the research has not reached the mature stage. Therefore, taking the parts enterprises in Jiangsu Province as the research object, this paper studies the development strategy of auto parts enterprises from both theoretical and empirical aspects. The research samples are mainly represented by the auto parts enterprises in Jiangsu Province, which focuses on foreign parts companies in China. The selected research content is in addition to the questionnaire, for short-term and long-term strategy and planning, relevant research needs to be based on a long-time span. At the same time, the upgrading of the business model of the vehicle industry has also promoted the innovation of the traditional business model of the auto parts industry. In order to adapt to the current environment of economic globalization, auto parts enterprises in Jiangsu province need to constantly reform and innovate and optimize the development strategic model to improve their competitiveness, so as to better cope with the fierce external changes and seek future development. According to the conclusions, suggestions are put forward, including: at the enterprise level, we should improve the ability of technological innovation and improve the layout of enterprise resources; At the industry level, we should adapt to the pressure of market competition and strengthen the relationship with stakeholders; At the policy level, the government should create a good policy environment for auto parts manufacturing enterprises through financing channels and conditions, service contents of relevant functional departments and industry access policies.

Keywords: Strategy, Auto Parts, Strategic Model, Business Performance.

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Title:An Empirical Study of Enterprise Development Strategy on Business Performance in China
Author:WU QIYIN
Journal Name:International Journal of Science and Business
Website:ijsab.com
ISSN:ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI:https://doi.org/10.5281/zenodo.5889720
Media:Online & Print
Volume:8
Issue:1
Issue publication (Year):2022
Acceptance Date:17/01/2022
Date of Publication:22/01/2022
PDF URL:https://ijsab.com/wp-content/uploads/884.pdf
Free download:Available
Page:42-57
First Page:42
Last Page:57
Paper Type:Research paper
Current Status:Published

 

Cite This Article:

WU QIYIN (2022). An Empirical Study of Enterprise Development Strategy on Business Performance in China. International Journal of Science and Business, 8(1), 42-57. doi: https://doi.org/ 10.5281/zenodo.5889720

Retrieved from https://ijsab.com/wp-content/uploads/884.pdf

 

About Author (s)

WU QIYIN, Asia Metropolitan University, Malaysia.

 

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DOI: https://doi.org/10.5281/zenodo.5889720

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