Strategic Planning of Public relations – Reducing uncertainty in Decision making Ana Matias & Luis Cardoso

Strategic Planning of Public relations – Reducing uncertainty in Decision making

Author (s)

Ana Matias & Luis Cardoso

Abstract

Nowadays, corporate communication can’t be fully understood without the contribution of public relations. Publics are fundamental for all corporations and ways to communicate with them have gained new challenges, products and solutions due to social changes and ICT technologies available and furthermore due to new needs from different publics. For this reason, the desired level of action improvement in each project should be calculated to arrive at the best set of cost / outcome measures. As the actions are implemented and the results measured it can be said that the Public Relations Plan is continuously recycled All this leeds corporate communication to evolve to a more careful, wide and accurate strategic planning.

Key words: Communication, Corporate Communication, Public Relations, Publics, Strategic Planning, ICT.

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Title: Strategic Planning of Public relations – Reducing uncertainty in Decision making
Author: Ana Matias & Luis Cardoso
Journal Name: International Journal of Science and Business
Website: ijsab.com
ISSN: ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI: https://doi.org/10.5281/zenodo.3547481
Media: Online
Volume: 3
Issue: 6
Acceptance Date: 18/11/2019
Date of Publication: 19/11/2019
PDF URL: http://ijsab.com/wp-content/uploads/429.pdf
Free download: Available
Page: 203-214
First Page: 203
Last Page: 214
Paper Type: Research Paper
Current Status: Published

Cite This Article:

Matias, A. & Cardoso, L. (2019). Strategic Planning of Public relations – Reducing uncertainty in Decision making. International Journal of Science and Business, 3(6), 203-214.  doi: https://doi.org/10.5281/zenodo.3547481

Retrieved from http://ijsab.com/wp-content/uploads/429.pdf

 

About Author (s)

Ana Matias, PhD, Full Professor, Polytechnic Institute of Viseu and Centre for Studies in Education and Innovation, Portugal.

Luis Cardoso, PhD, Full Professor, Polytechnic Institute of Portalegre and Centre for Comparative Studies – University of Lisbon, Portugal.

 

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DOI: https://doi.org/10.5281/zenodo.3547481

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