Impact of online shopping on brand loyalty: A study in Dhaka, Bangladesh D. M. Yeamin Arnab, Anika Hoque, Md. Mofizur Islam Hridoy

Impact of online shopping on brand loyalty: A study in Dhaka, Bangladesh

Author (s)

D. M. Yeamin Arnab, Anika Hoque, Md. Mofizur Islam Hridoy

Abstract

Brand loyalty is the most important aspect of the competitive market in the present times. Maintaining loyalty of customers towards a brand is essential and online shopping puts a huge impact on this factor. The purpose of this study is to inquire into the impact of online shopping on a customer’s loyalty towards a brand from a customer’s perspective by taking the opinions of the residents of Dhaka, Bangladesh. This paper gives a theoretical model to establish the bridge between brand loyalty and online shopping, both having an interrelation between them. Then the hypothesis is formulated. This paper took primary responses from 70 people living in Dhaka city and did a qualitative analysis of them. The result of this empirical study is that online shopping does have a significant impact on brand loyalty. Online platforms for shopping is more significant in dying companies and also running companies to grab the potential customers in this digitalized world and thus have a constructive effect on the brand loyalty is the core implication of this study.

Key words:Online shopping, Brand, Brand loyalty, Dhaka, Customer loyalty, Online.

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Title: Impact of online shopping on brand loyalty: A study in Dhaka, Bangladesh
Author: D. M. Yeamin Arnab, Anika Hoque, Md. Mofizur Islam Hridoy
Journal Name: International Journal of Science and Business
Website: ijsab.com
ISSN: ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI: https://doi.org/10.5281/zenodo.3549671
Media: Online and print
Volume: 3
Issue: 6
Acceptance Date: 12/11/2019
Date of Publication: 21/11/2019
PDF URL: http://ijsab.com/wp-content/uploads/426.pdf
Free download: Available
Page: 174-181
First Page: 174
Last Page: 181
Paper Type: Research Paper
Current Status: Published

Cite This Article:

D.M Yeamin Arnab , Anika Hoque, Md. Mofizur Islam Hridoy (2019). Impact of online shopping on brand loyalty: A study in Dhaka, Bangladesh. International Journal of Science and Business, 3(6), 174-181.  doi: https://doi.org/10.5281/zenodo.3549671

 

 

About Author (s)

D.M. Yeamin Arnab, Bachelor of Business Administration, Army Institute of Business Administration, Savar Cantonment, Bangladesh.

Anika Hoque, (Corresponding author), Bachelor of Business Administration, Army Institute of Business Administration, Savar Cantonment, Bangladesh.

MD. Mofizur Islam Hridoy, Bachelor of Business Administration, Army Institute of Business Administration, Savar Cantonment, Bangladesh.

 

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DOI: https://doi.org/10.5281/zenodo.3549671

Strategic Planning of Public relations – Reducing uncertainty in Decision making Ana Matias & Luis Cardoso

Strategic Planning of Public relations – Reducing uncertainty in Decision making

Author (s)

Ana Matias & Luis Cardoso

Abstract

Nowadays, corporate communication can’t be fully understood without the contribution of public relations. Publics are fundamental for all corporations and ways to communicate with them have gained new challenges, products and solutions due to social changes and ICT technologies available and furthermore due to new needs from different publics. For this reason, the desired level of action improvement in each project should be calculated to arrive at the best set of cost / outcome measures. As the actions are implemented and the results measured it can be said that the Public Relations Plan is continuously recycled All this leeds corporate communication to evolve to a more careful, wide and accurate strategic planning.

Key words: Communication, Corporate Communication, Public Relations, Publics, Strategic Planning, ICT.

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Title: Strategic Planning of Public relations – Reducing uncertainty in Decision making
Author: Ana Matias & Luis Cardoso
Journal Name: International Journal of Science and Business
Website: ijsab.com
ISSN: ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI: https://doi.org/10.5281/zenodo.3547481
Media: Online
Volume: 3
Issue: 6
Acceptance Date: 18/11/2019
Date of Publication: 19/11/2019
PDF URL: http://ijsab.com/wp-content/uploads/429.pdf
Free download: Available
Page: 203-214
First Page: 203
Last Page: 214
Paper Type: Research Paper
Current Status: Published

Cite This Article:

Matias, A. & Cardoso, L. (2019). Strategic Planning of Public relations – Reducing uncertainty in Decision making. International Journal of Science and Business, 3(6), 203-214.  doi: https://doi.org/10.5281/zenodo.3547481

Retrieved from http://ijsab.com/wp-content/uploads/429.pdf

 

About Author (s)

Ana Matias, PhD, Full Professor, Polytechnic Institute of Viseu and Centre for Studies in Education and Innovation, Portugal.

Luis Cardoso, PhD, Full Professor, Polytechnic Institute of Portalegre and Centre for Comparative Studies – University of Lisbon, Portugal.

 

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DOI: https://doi.org/10.5281/zenodo.3547481

Building Sustainable Green Environment by Reducing Traffic Jam: The Role of Sharing Economy as Ride-sharing An Overview of Dhaka Metropolitan City Raj Kumar, Yuan Chun, Tanjia Binte Zafar & Nora Ahmed Mothafar

Building Sustainable Green Environment by Reducing Traffic Jam: The Role of Sharing Economy as Ride-sharing An Overview of Dhaka Metropolitan City

Author (s)

Raj Kumar, Yuan Chun, Tanjia Binte Zafar & Nora Ahmed Mothafar

Abstract

This paper examines the CO2 gas emissions and would find the way to save energy use as a result of adopting ride-sharing system named Pathao and avoiding traffic jam in Dhaka city, the capital of Bangladesh. Most of the people like to stay in an urban area because of the availability of extensive facilities and having proper access of travelling. This analysis recognizes the impacts of ride-sharing Pathao on travelling distance, fleet fuel consumption etc. The result indicates that current ride-sharing system reduces CO2 emission and helps to save energy usage through individual use ride-sharing Pathao in Dhaka city of Bangladesh. Advanced vehicle technologies are changing faster, and policy instruments regulating their design should evolve accordingly to remain updated. Bangladesh has recently upgraded the emission test procedure for the advance technology Motorcycle.

Key words: Ride-sharing, Sustainable, Traffic-jam, Emission, Carbon di-oxaide, Motorbike, Fuel Consumption.

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Title: Building Sustainable Green Environment by Reducing Traffic Jam: The Role of Sharing Economy as Ride-sharing An Overview of Dhaka Metropolitan City
Author: Raj Kumar, Yuan Chun, Tanjia Binte Zafar & Nora Ahmed Mothafar
Journal Name: International Journal of Science and Business
Website: ijsab.com
ISSN: ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI: https://doi.org/10.5281/zenodo.3533127
Media: Online
Volume: 3
Issue: 6
Acceptance Date: 07/11/2019
Date of Publication: 08/11/2019
PDF URL: http://ijsab.com/wp-content/uploads/425.pdf
Free download: Available
Page: 164-173
First Page: 164
Last Page: 173
Paper Type: Research Paper
Current Status: Published

Cite This Article:

Raj Kumar, Yuan Chun, Tanjia Binte Zafar & Nora Ahmed Mothafar (2019). Building Sustainable Green Environment by Reducing Traffic Jam: The Role of Sharing Economy as Ride-sharing An Overview of Dhaka Metropolitan City. International Journal of Science and Business, 3(6), 164-173.  doi: https://doi.org/10.5281/zenodo.3533127

Retrieved from http://ijsab.com/wp-content/uploads/425.pdf

 

About Author (s)

Raj Kumar, School of Management, Lanzhou university, China.

Yuan Chun, (Corresponding author), School of Management, Lanzhou university, China.

Tanjia Binte Zafar, School of earth and environment science, Lanzhou University, China.

Nora Ahmed Mothafar, School of Management, Lanzhou university, China.

 

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DOI: https://doi.org/10.5281/zenodo.3533127

Structural Equation Modeling (SEM) Approach to Examining the Factors’ Affecting Work Life Balance among Female Teachers’: An Empirical Study Gazi Md. Shakhawat Hossain, Md. Nayem Hossen, Md. Sharifur Rahman, & Maruf Hasan

Structural Equation Modeling (SEM) Approach to Examining the Factors’ Affecting Work Life Balance among Female Teachers’: An Empirical Study

Author (s)

Gazi Md. Shakhawat Hossain, Md. Nayem Hossen, Md. Sharifur Rahman, & Maruf Hasan

Abstract

The main purpose of this study is to examine the factors influencing the work-life balance of female teachers. The study population was composed of female teacher of educational institutions in Barishal division. The respondents were identified through databases from Barishal Education Board, and Ministry of Education, Bangladesh.  A convenience sampling was used to recruit participants. We developed a five-point Likert-based questionnaire (ranging from 1, strongly disagree, to 5, strongly agree). For data collection, the 630 questionnaires distributed, 370 completed questionnaires were returned, yielding a response rate of 58.73%. Statistical analyses were conducted using SPSS 23.0 and AMOS 23.0. The study employing structural equation modelling (SEM) as the primary statistical technique to analyzed the relationship between dependent and independent variable.  Result showed that the regression coefficient for the path from co-worker support (CS) to work-life balance (WLB) is positive (β1 = 0.681) which indicates that CS contributes to WLB of female teachers.  Similarly, the path from work overload (WO) to work-life balance (WLB) is also significant (β2 = 0.425) which indicates that when WO decreases, work life conflict of female teachers also decreases. Likewise, the path from job engagement (JE) to work-life balance (WLB) is positive (β3 = 0.361) which indicates that JE contributes to WLB. This study is more significant especially in the context of Bangladesh because more and more women are entering into the teaching profession as a result pattern of socio-economic status has changed. In Bangladesh, female teachers can examine their WLB issues using the factors of this study. Finally, different professionals may facilitate awareness about WLB issues confronted by women to make a favorable social attitude towards them.

Key words: Female Teachers, Structural Equation Modeling (SEM) Approach, Work Life Balance.

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Title: Structural Equation Modeling (SEM) Approach to Examining the Factors’ Affecting Work Life Balance among Female Teachers’: An Empirical Study
Author: Gazi Md. Shakhawat Hossain, Md. Nayem Hossen, Md. Sharifur Rahman, & Maruf Hasan
Journal Name: International Journal of Science and Business
Website: ijsab.com
ISSN: ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI: https://doi.org/10.5281/zenodo.3528458
Media: Online
Volume: 3
Issue: 6
Acceptance Date: 01/11/2019
Date of Publication: 05/11/2019
PDF URL: http://ijsab.com/wp-content/uploads/423.pdf
Free download: Available
Page: 140-152
First Page: 140
Last Page: 152
Paper Type: Research Paper
Current Status: Published

Cite This Article:

Gazi Md. Shakhawat Hossain, Md. Nayem Hossen, Md. Sharifur Rahman, & Maruf Hasan (2019). Structural Equation Modeling (SEM) Approach to Examining the Factors’ Affecting Work Life Balance among Female Teachers’: An Empirical Study, International Journal of Science and Business, 3(6), 140-152. doi: https://doi.org/10.5281/zenodo.3528458

Retrieved from http://ijsab.com/wp-content/uploads/423.pdf

 

 

About Author (s)

Gazi Md. Shakhawat Hossain, Masters of Business Administration (MBA), Management Science and Engineering (MSE), School of Management (SOM), Huazhong University of Science and Technology (HUST), Hubei, Wuhan, P.R. China.

Md. Nayem Hossen (Corresponding Author), CEO, NayTechs, Major M A Jalil Road, Bottola, Barisal- 8200, Bangladesh.

Md. Sharifur Rahman, Lecturer, Department of Food Technology and Engineering, Faculty of Nutrition and Food Science, Patuakhali Science and Technology University, Dumki, Patuakhali – 8602, Bangladesh.

Maruf Hasan, Master of Public Administration (MPA), Administrative Management, College of Public Administration (CPA), Huazhong University of Science and Technology (HUST), Hubei, Wuhan, P.R. China.

 

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DOI: https://doi.org/10.5281/zenodo.3528458