Packaging and Its Role on Consumers’ Perception at Point of Purchase in Kathmandu Valley Author: Rajeswor Neupane

Page: 725-737

Packaging and Its Role on Consumers’ Perception at Point of Purchase in Kathmandu Valley

Author: 

Rajeswor Neupane

Abstract

These days, there is a big variety of design packages on the supermarkets’ shelves. In the ever increasing competition of today’s global market, the designs need for effective product promotion is crucial. The product packaging has come to play a more important role as brand communication vehicle. By keeping the view of this reality, the research has been initiated with the objective to know the role of packaging by consumer during the purchase period in Kathmandu Valley. It is found that the major part of consumers’ attraction and color of package are the main visual elements whereas the product information is verbal elements while purchasing a product. Based on the research, equal relationship between consumers’ perception in product choice and image, color, information, design, font style is derived. However, a positive thinking and ever increasing trend about well-designed package shows the consumers’ inclination to high product quality.

. Key words: Consumer’s perception, Packaging, Point of purchase, Product

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Title:

Packaging and Its Role on Consumers’ Perception at Point of Purchase in Kathmandu Valley

Author:

Rajeswor Neupane

Journal Name: International Journal of Science and Business
Website: ijsab.com
ISSN: ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI: https://doi.org/After_final_publication
Media: Online & Print
Volume: 2
Issue: 4
Acceptance Date: 21/11/2018
Date of Publication: 23/11/2018
PDF URL: http://ijsab.com/wp-content/uploads/291.pdf
Free download: Available
Page: 724-737
First Page: 724
Last Page: 739
Current Status: Accepted and waiting for payment

Cite This Article:

Rajeswor Neupane (2018). Packaging and Its Role on Consumers’ Perception at Point of Purchase in Kathmandu Valley, International Journal of Science and Business, 2(4), 725-737. doi: https://doi.org/after_final_publication

Retrieved from http://ijsab.com/wp-content/uploads/291.pdf

 

About Author

Rajeswor Neupane, Associate Professor, Tribhuvan University, Nepal Commerce Campus, Kathmandu, Nepal.

 

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DOI: https://doi.org/After_final_publication

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